Elements And Principles Flashcards
What do wavy lines do?
Movement and rythm
What do horizontal lines do?
Encourage the reader to look across the page by following the line
What do straight lines at angles do?
Creates interest
Creates structure
Can highlight/underline aspects
What does shape do?
Can create visual impact
Can create contrast
What do rectangular/square shapes do?
Give a formal look
Gives a safe look
What do circular/ellipse shapes do?
Creates rythm and movement
Creates contrast with rectangular/square shapes
What do cropped images do?
Shape
Creates strong irregular shapes
They contrast with structural/rectangular layouts
Creates movement
What is contrast?
Using different aspects (often opposite) to create visual interest
Helps thing to stand out
Creates impact
It is eye catching
Give 2 examples of how to create depth
Layering
Drop shadow
Scale
Give an example of how to create dominance in a layout
Focal point
Grouping
Scale
What does rythm do in a layout?
Creates movement
It is easier to understand
Give an example of how to create rythm in a layout
Repetition
Text along a path
Give 3 examples of how to create unity in a layout
Proximity
Colour
Repetition
Line/shape
Overlapping
What does line do in a layout?
Separates parts of a layout
Connects parts of a layout
Emphasises an aspect of a layout by underlining it
What are the 4 line types?
Straight lines
Wavy lines
Horizontal lines
Straight lines at angles
