TUT 2 (The media and me)

Question 1

Comparison to the tv show (16 and pregnant) towards reality.

Answer 1

Younger than average.
More often White.
More healthy babies.
Father was more involved.
Living together with the family.
Medical insurance or receipt of government assistance was almost never discussed
More likely to achieve a high school diploma than in reality.
Had a more active social live

Question 2

Education Entertainment

Answer 2

Works if the Shows have a clear Goal in mind and the Risk factors over show the postive experience (mother and daugther Bound)

Question 3

Disadvantages of education entertaiment

Answer 3

• viewers get emotional way more attached to the story line and leaves out the educational message.
• lapses on professional behviour (pro or con)

Question 4

How can u set more focus on the Education in EE

Answer 4

Callouts meassages were u can find help

and cooperation Partners with National Campaign. Try to not soft realitvy shows

Question 5

Theorys which EE is based on:

Answer 5

Theory of planed behavior
Social cognitive Theory
(Vicarious learning)

Question 6

Theory of planed behavior

Answer 6

Attitude towards a behaviour (does the bahviour makes sense to u or not)
Subjective norm (social enviorment opinion or cultural norms)
Behavioural controls (evaluation of the risks and benefits of the outcome.)

Question 7

Social cognitive Theory

Vicarious learning

Answer 7

human knowledge and behavior acquisition can occur through observation of media models, a process called vicarious learning.
Most effective if attractive and similar to the Viewers. Mistakes preventing and Postive Situation copieng.

Question 8

Why is EE better then the convetional way (written text)

Answer 8

• shows are closer to real life experiences
• Ethical dilemmas make us feel connected to the main characters of a show.
• Professionalsim is coverd (doctor addmiting a misstake)

Question 9

Topics which can be coverd extremlly well by tv Shows ? (Medicine)

Answer 9

• Ethic
• Shows diffrences if you live on a Country side or bigger City
• To work against the naive mindset of a Student (showing the truth)
• Burn out
• Conflict between Team members
• relationships with co worker
• Communication with pations
• Judgment for their patient of health behavior

Question 10

Practical point of EE

Answer 10

Television shows are popular among students

Question 11

A study on EE shows of sexual education has shown what ?

Answer 11

Gender differences and past experience.

Females and not having past experience showed the most effect.

Question 12

Why does the conventinal Methods have such a difficult time dealing with sexuality topics?

Answer 12

Defensive reactions ! (HIV hab ich eh nicht alles schwachsinn)

Question 13

How can u overcome a defensive reaction ?

Answer 13

Narrative involvement and identification with characters.

Question 14

Comparing EE with Entertaimnet Programms.

Answer 14

Only short term effects for EE over long term the education allmost had zero Impact.

Question 15

Comparing the E-E and Education Programs

Answer 15

Again EE did not really play an educational roal but more People were more open minded to father research of the topic and also more willingly to discuss sexual education more.

Question 16

Boomerang effect

Answer 16

Less safe sex among male participants after exposure to EE.
Males Could not identify with the character on the show and watched it less frequently. Also the message was framed as soemthing negative from beginning on.

Question 17

EE is efficient if:

Answer 17

If theydiscuss the content based on a given situation afterwards and good visualization was used.

Question 18

Definition of Homophily

Answer 18

Homophily is defined as the degree to which viewers perceive themselves to be like the characters in terms of traits, abilities, and backgrounds

Question 19

Definition of Para social

Answer 19

Para social interaction occurs when the viewer perceives a relationship of friendship with a media personality based on affective ties with that person

Question 20

Differences between Para social and Homophilly

Answer 20

Parasocial interaction is attraction to a media person whereas homophily is based on similarity. Both can support a postive learning outcome.