TrueView Ad Format

Question 1

What is the best TrueView Ad Format for awareness?

Answer 1

TrueView for reach CPM

Question 2

What is the best TrueView Ad Format for consideration?

Answer 2

TrueView In-Stream (CPV and Maximise Lift) and TrueView Discovery

Question 3

What is the best TrueView Ad Format for action?

Answer 3

TrueView For Action (tCPA and maximise conversions)

Question 4

What are the key benefits of TrueView for reach?

Answer 4

• Highly efficient reach
• Simple CPM buying
• Drive results with attentive reach

Great ad recall. But is it positive?

Question 5

How should bidding type be aligned?

Answer 5

By considering the overall marketing objective of the campaign

Question 6

TrueView In-Stream ads are skippable and count towards an advertiser’s view count?

Answer 6

True, if a video is longer than 11 seconds

Question 7

TrueView Ads are available on YouTube and Google Video Partners and are only charged when…

Answer 7

• Someone watches 30 seconds of the ad

- Takes action from the video, such as clicking the ad to visit the site or downloading the app

Question 8

What are the key benefits of TrueView In-Stream ads

Answer 8

• Reach
• Impact audience by telling brand story
• Deliver valuable results
• Generate brand recall

Question 9

What are the benefits of a TrueView Discovery (CPV) ad?

Answer 9

• Runs a promoted video on the YouTube Home Feed, watch feed and search results and is bought on a cost per view (CPV)
• Reaches audiences at key moments while they’re searching for or watching content on YouTube
• TrueView discovery works in a different way from TrueView in-stream, as viewers click on an ad to watch it versus being able to skip it after the first five seconds.

Question 10

Viewers can skip a TrueView in-stream ad after how many seconds?

Answer 10

Five seconds

Question 11

What are TrueView For Action Ads?

Answer 11

TrueView for action ads are skippable in-stream ads that drive website actions, and are bought on target CPA or Maximize conversions.

Question 12

What are the benefits of TrueView For Action Ads?

Answer 12

• TrueView in-stream format with customisable call-to-action to drive clicks and website actions
• Consistent call-to-action present throughout the ad and during organic video playback; at completion of video ad, automatically shows an end screen promoting the call to action for over five seconds
• Try the lead form extension to collect information in-line below the video ad
• Conversion-based Smart Bidding (target CPA and Maximize conversions) optimizes ad delivery to users more likely to take action

Question 13

What are the top takeaways for this deck?

Answer 13

• TrueView in-stream is great at driving consideration and user action.
• TrueView for reach offers highly efficient reach to drive awareness at the lowest CPMs.
• TrueView discovery can help capitalize on key moments of discovery.
• TrueView for action allows advertisers to convert attention and intent of YouTube users into action.