Connect With Your Audience

Question 1

What is the Life Event audience segment?

Answer 1

Life Events looks at user behavior on YouTube, Google Search, and Google Maps to identify specific actions that indicate someone is about to go through or has recently gone through a major life event.

Life Events’ segments include:

• About to graduate college/Recently graduated college
• About to move/Recently moved
• About to get married/Recently got married

Question 2

What does the consumer patterns audience cover?

Answer 2

Consumer Patterns lets brands reach consumers on YouTube based on their consumption habits, such as where they shop or eat. Consumer Patterns include:

Shopping: Frequently shops at

Superstores
Department stores
Convenience stores
Grocery stores

Dining: Frequently dines out for
Breakfast
Lunch
Dinner
Coffee 

Other
Frequently visits salons
Frequently attends live events

Question 3

What do in-market audiences cover?

Answer 3

In-Market audiences is a group of consumers who are actively looking into products similar to yours. This includes competitor products.

Question 4

Custom Affinity Audiences

Answer 4

Supposedly you can use these to concentrate on the niche audiences you’re really trying to target. Be that moustache aficionados or whatever.