Google Video Partners

Question 1

What do GVP offer?

Answer 1

• YouTube isn’t the only place people watch video
• they watch across the web, in games, and in apps.
• To help you find more potential customers when they engage with content away from YouTube, Google offer Google Video Partners (GVP).

Question 2

Which video formats are available on the GVP?

Answer 2

Video formats bought in Google Ads and Display & Video 360 (DV360) that run on YouTube are also available on GVP:

• TrueView in-stream
• TrueView for reach
• TrueView for action (beta)
• Bumpers
• Non-Skippable in-stream ads (Google Ads and DV360)

Question 3

Where do ads on GVP mostly appear?

Answer 3

GVP are largely mobile first with 75% of inventory on mobile devices.

Question 4

How much more reach can be gained through GVP?

Answer 4

• Adding GVP on top of YouTube increases reach by over 50% for the same budget

Question 5

What are the benefits?

Answer 5

• Video ads on GVP drive similar lift as video ads on YouTube
• the most audience segments available across YouTube and GVP for seamless extension
• Brand control settings (including inventory types and content exclusion) are the same so that you have more control over where your ads may appear.

Was heisst similar?

Question 6

What are Outstream Ads?

Answer 6

• Great for when users have their sound off
• Reach people in more moments throughout the day
• Design ads for the swiping and scrolling of mobile devices
  Pay only for ads within view, using the MRC definition of video viewability.
• Advertisers are billed on the MRC (Media Rating Council) standard of viewable video CPM — more than 50% of the ad must be in view for at least two seconds of video playback.

Question 7

Top Takeaways?

Answer 7

• Google Video Partners (GVP) is a collection of sites and apps from our partner publishers.
• GVP is the perfect complement to YouTube and helps brands reach potential customers when they engage with content outside of YouTube.
• Outstream video ads run outside of a video stream, such as within a news article or before a mobile game, to drive more incremental reach at a cost-efficient price through GVP.