Bumper Ads

Question 1

What is a Bumper ad

Answer 1

6 second unskippable video ad that place in stream before your video begins

Question 2

Why are they good?

Answer 2

• Help drive uplift in brand recall

- Help reach new people

Question 3

How to go about making bumpers

Answer 3

• Don’t go about it thinking that you should make a 30 second ad that tells a really good story and then cut that ad down to 6 seconds
• A bumper can tell one joke or something small to connect. You can actually make several bumpers that fit together to make a story. Different segments that come together
• Maybe a bumper with a catchy tune can make people want to check the full ad out some more?
• Focus on a single, simple purpose
• Don’t forget to include audio for a stronger brand response
• Breaking the fourth wall with people talking directly to the camera had better ad recall
• Text slides, subtitles and other supers are associated with lower brand awareness. Voice overs are also associated with lower brand awareness

Bumpers are built for mobile and aim to deliver a quick snippet of information to viewers on the go

Question 4

Theodor Arhio’s tips on bumpers

Answer 4

• Focus on one thing nothing else, one feeling, one question or one joke
• drop the viewer straight into the action, make it captivating.
• Each six second ad needs to be specially designed for that six second space. Build from the ground up.
• Make it smart, beautiful and fun