TopNonProfits.com Flashcards
What are 5 characteristics of effective email newsletters?
Effective Email Newsletters are:
- Relevant.
- Useful.
- Readable.
- Consistent.
- Actionable.
How can email newsletters be made more relevant?
If you want people to open and engage with your email newsletter, you need to make sure the information resonates with them. This starts with the subject line you use to hook them in, and should also be reflected in the content and images you decide to include.
Before you hit send, ask yourself — is this information my audience will care about? If you can’t answer with a definite YES, you have more work to do.
How can email newsletters be made more useful?
Provide readers with relevant information that they didn’t have before.
You can also include information from outside sources
How can email newsletters be made more readable?
53% of emails are opened on a mobile device.
A single column template is better for small screens.
Think about how much content to include - emails with three or fewer images and approximately 20 lines of text result in the highest click-through rates from email subscribers.
How can email newsletters be made more consistent?
Need to be consistent in frequency and look of your emails.
Minimum of once a month for emails.
You can test different days and times, and use your email reports to track your results. Once you determine the times that get you the highest open rates, stick with it. Over time, people will start to anticipate your newsletter and will be more likely to click to open.
How can email newsletters be made more actionable?
Every email newsletter should include an action you want people to take.
Sometimes this will be something simple — like to visit your website or blog to learn more. But you also want to drive people to take more meaningful actions — like making a donation, signing up to volunteer, or getting involved in an upcoming event.
When you sit down to create your next email newsletter, think about the most important action you want people to take. Tell your readers what you want them to do, and make it really easy for them to do it.
