Classy Youtube Cheatsheet

Question 1

What are 3 tips for Youtube video titles?

Answer 1

1. Use the most relevant keyword in your video title. If possible, put the keyword at the beginning.
2. Although titles can be up to 100 characters, keep yours under 70 to ensure they are fully displayed in YouTube searches.
3. Grab your audience’s attention with an intriguing question or surprising statement.

Question 2

What are the 4 things to keep in mind for optimizing Youtube videos?

Answer 2

1. Keywords
2. Titles
3. Description
4. Organize with Playlists

Question 3

What are the 3 things to keep in mind for Youtube descriptions?

Answer 3

1. Include your primary keywords.
2. Keep in mind that only the first 100-150 characters of the description will be displayed.
3. Include a link to your website or a donation page.

Question 4

Why should we use playlists and what can be done to help optimise them?

Answer 4

These make it easier for viewers to find the content
they want and explore your channel.

Give your playlists relevant titles that include relevant keywords.

Question 5

What are 7 categories of engaging content for Youtube?

Answer 5

1. Impact stories
2. Thank you messages to
   supporters
3. Updates from the field
4. Promotional videos
5. Testimonials from
   beneficiaries or donors
6. Donation appeals
7. Fun videos to delight your
   community

Question 6

Because the length of the video is displayed in the thumbnail, it can affect whether people click on it. Keep in mind that people are more likely to click on videos that are…

Answer 6

Less than 2 minutes

Question 7

What are 4 ways to incite action on Youtube?

Answer 7

1. Like, Subscribe, Comment and Share
2. Annotations
3. Cards
4. End screens

Question 8

YouTube is not just a content platform, but also…

What actions follow from that realization?

Answer 8

…a social network.

Ask viewers to like, share, and leave a comment on your videos and to subscribe to your channel. Remember to interact with commenters to encourage engagement.

Question 9

What can you do with Youtube’s annotation feature?

Answer 9

Create pop-ups (you can control size and placement)

Question 10

What can you do with Youtube cards?

Answer 10

Refer viewers to your channel, other videos, or your website. You can even add polls to get feedback from
your audience.

Question 11

What are youtube end screens good for?

Answer 11

Inciting action