Classy Inbound Marketing

Question 1

Why might you want to do a blog? (3)

Answer 1

1. Traffic. Blogs are the number one way of driving traffic to a website. A study done by HubSpot found that
   organizations that blog get 55% more traffic than those that do not.
2. Social sharing. Every time you publish a new article, you are providing your community with something new to
   read and share with their networks, whether that be in person, via e-mail or on social networks like Facebook and Twitter.
3. Subscriber list. Each time a subscriber receives another blog update e-mail, they have another chance to click through, land on your website, learn from your content and, hopefully, become a more active supporter of your cause (donor, fundraiser or volunteer).

Question 2

What are 5 best practices for blogging?

Answer 2

1. Connect your blog to a website.
2. Write high quality content.
3. Enable social sharing
4. Be visual
5. Be commited

Question 3

How should your blog be connected to your website?

Answer 3

Your blog should be a subdomain of your website so your main domain gets the SEO credit for each new blog post. For example, your blog’s URL might be
blog.yourcharityname.org

Question 4

What kind of thing are we talking about in terms of high quality blog content?

Answer 4

You want to inspire your readers with stories of those that have been successful at fundraising and show that it’s easy for anyone to do. Above all strive to
produce content that you would choose
to read yourself.

Question 5

What does enabling social sharing of your blog posts mean?

Answer 5

Your audience will want to share your stories on Facebook and Twitter, and possibly other networks. Make sure to make this easy for them to do.