Classy Ultimate Campaign Planning Kit

Question 1

What are the 5 parts of a campaign?

Answer 1

1. Campaign Theme
2. Campaign Goal
3. Audience
4. Incentive Strategy
5. Communication Strategy

Question 2

What are 4 things to think about in terms of your 1. Campaign theme?

Answer 2

1. 1 Your theme should incorporate your main organizational goal but try and put a more specific wrinkle on it.
2. 2. Can you make your theme relate to a timely issue? To something going on in your supporters’ lives?
3. 3 How can you increase the emotional appeal of your theme?
4. 4 Don’t waste too much time worrying about it if you can’t seem to find the ‘perfect’ theme. Just come up with a sentence or two to express your purpose for launching the fundraising campaign, that’s a good place to start. You can always come back and tweak things later if you want.

Question 3

What are 5 things to think about in terms of 2. Your Campaign Goal?

Answer 3

2. 1 How much money do you want to raise from your campaign?
3. 2 What tangible goal will the funds be applied toward?
4. 3 Make your goal realistic. It’s better to set a reasonable amount and exceed it, than to set a sky-high one and fail to reach it.
5. 4 Make sure you develop a concrete project the funds will be applied towards. Supporters like to know what they’re working for.
6. 5 Break down what different levels of contribution will finance to give your supporters a better grasp of the difference they’re making.

Question 4

What are 2 things to think about in terms of 3. Your Audience?

Answer 4

3. 1 How big is your current e-mail list?
4. 2 Are there other groups that you can target that might be interested in participating (in our example, the student and alumni e-mail lists)?

Question 5

What are 4 things to think about in terms of 4. Rewards?

Answer 5

4. 1 Can you tap local business or contacts to donate prizes?
5. 2 Who is your audience? What types of incentives will actually motivate them to act?
6. 3 Come up with a tiered approach to incentives, creating different rewards for different levels of support.
7. 4 Save some of your incentives for release after the campaign is underway. You don’t want to use up all of the excitement at the beginning.

Question 6

What are 3 things to think about in terms of 5. Your communication strategy?

Answer 6

1. You don’t need to write out all of your messages in advance, just come up with a basic arc for your communications.
2. Remember that just because you develop a plan doesn’t mean that you can’t change things during the actual campaign.
3. When you are planning out your messages try to think of things your supporters will actually be interested in reading each week (e.g. stories).