Topic 6 : Socio-cultral Influences In Sport Flashcards
Why has the government tried to increase participation in sport over the last 50 years ?
Huge benefits it has on a persons health and wellbeing
3 categories of health benefits of physical activity ?
-physical health benefits
-social health benefits
- mental health benefits
Physical health benefits ?
-reduces risk of certain diseases
-improved body shape
-improved heart function and health
3 Social health benefits …
-improve team work
-meet new friends
-develop communication skills
3 Mental health benefits …
-reduce stress /anxiety
-release serotonin
-increase confidence / self esteem
What % of low income people play sport?
26%
What % of disabled people play sport?
17%
What % of people regularly participate insport
36%
Main barriers to participation? And explanation for each
1) accessibility
Less access to clubs facilities and resources. Eg: girls football
2)attitudes
Negative attitudes formed through bad experiences
3)role models
Young people have no one to look up to
4)media coverage
Sports less covered in media
5)stereotyping (racism/ sexism )
Negative stereotypes that certain groups can’t participate in sports
Which of the 5 factors does gender being a barrier for sport link to. (AARMS). Example
-media coverage
-Role models
-negative stereotypes (sexism)
-access to reasources
Eg : Being undermined as a woman playing football
Which of the 5 factors does ethnic groups /race religion culture being a barrier for sport link to. (AARMS). Example
-access
-stereotyping
Eg: cricket played by Indian /
Pakistan . Golf seen as a white sport
Which of the 5 factors does family and friends being a barrier for sport link to. (AARMS). Example
Role models- no role models to motivate you.
Accessibility - providing traansport
Which of the 5 factors does participation and disability being a barrier for sport link to. (AARMS). Example
-Acess/availability , lack of specialist facilities
-stereotyping / discrimination , assuming disabled people can’t play sport
- role models and media coverage , lack of awareness of disabled athletes and funding.
Eg: Disabled people being told they can’t play sports
2 ways of increasing participation among disabled people..
-Adapted sports
-integration
What is commercialisation?
Example
The process of brining a product to the market in order to make a profit
Eg: making a new football boot
What’s sponsorship?
Provision of funds or other forms of support to an individuals or event in return for some commercial return
What’s the media?
Main methods of receiving information/ communication
3 types of sponsorships?
Example for each
-clothing / shoes
Better boots allow a footballer to turn with more control
-equipment
New bike will allow improved performance cycling
-facilities
All weather ground surfaces for a rugby team
What are the 3 parts of the golden triangle?
Sport spectators
Bussines sponsors
Media
Advantages of the golden triangle?
-increased money / sponsor ship for athletes —-> train full time
-money for better facilities
-sports more popular due to increased media coverage
-more coverage for spectators
-increased number of competitions/ events
-athletes become role models > increased participation
Disadvantages of the golden triangle …
-athletes have extra commitments to sponsors
- increased pressure on athletes due to bigger audiences
-more breaks for ads which disrupts play for athlete
-different times for matches
- neglect less popular sports
Advantages of sponsorships …
-Increased money for athlete/ sport —> increase in performance
-free facilities —-> more training time
-new technologically advanced kit —-> increased performance
- increased brand awareness for company
Disadvantages of sponsorships …
-increased commitments for team/ athlete
- brand associated with negative behaviour
- poor results may lead to loose of sponsorship
Advantages of increased media coverage …
-raises profile of sport/ athlete so likely to get more money from sponsorship
- creates positive role models
Disadvantages of increased media coverage …
-increased pressure on athlete
- mistakes of performer highlighted
- lower attendance at games as it’s cheaper online
What’s performance analysis software?
-provides info on performances , fitness levels
