Topic 6 : Socio-cultral Influences In Sport

Question 1

Why has the government tried to increase participation in sport over the last 50 years ?

Answer 1

Huge benefits it has on a persons health and wellbeing

Question 2

3 categories of health benefits of physical activity ?

Answer 2

-physical health benefits
-social health benefits
- mental health benefits

Question 3

Physical health benefits ?

Answer 3

-reduces risk of certain diseases

-improved body shape

-improved heart function and health

Question 4

3 Social health benefits …

Answer 4

-improve team work

-meet new friends

-develop communication skills

Question 5

3 Mental health benefits …

Answer 5

-reduce stress /anxiety

-release serotonin

-increase confidence / self esteem

Question 6

What % of low income people play sport?

Answer 6

26%

Question 7

What % of disabled people play sport?

Answer 7

17%

Question 8

What % of people regularly participate insport

Answer 8

36%

Question 9

Main barriers to participation? And explanation for each

Answer 9

1) accessibility
Less access to clubs facilities and resources. Eg: girls football

2)attitudes
Negative attitudes formed through bad experiences

3)role models
Young people have no one to look up to

4)media coverage
Sports less covered in media

5)stereotyping (racism/ sexism )
Negative stereotypes that certain groups can’t participate in sports

Question 10

Which of the 5 factors does gender being a barrier for sport link to. (AARMS). Example

Answer 10

-media coverage
-Role models
-negative stereotypes (sexism)
-access to reasources

Eg : Being undermined as a woman playing football

Question 11

Which of the 5 factors does ethnic groups /race religion culture being a barrier for sport link to. (AARMS). Example

Answer 11

-access
-stereotyping

Eg: cricket played by Indian /
Pakistan . Golf seen as a white sport

Question 12

Which of the 5 factors does family and friends being a barrier for sport link to. (AARMS). Example

Answer 12

Role models- no role models to motivate you.

Accessibility - providing traansport

Question 13

Which of the 5 factors does participation and disability being a barrier for sport link to. (AARMS). Example

Answer 13

-Acess/availability , lack of specialist facilities

-stereotyping / discrimination , assuming disabled people can’t play sport

• role models and media coverage , lack of awareness of disabled athletes and funding.

Eg: Disabled people being told they can’t play sports

Question 14

2 ways of increasing participation among disabled people..

Answer 14

-Adapted sports

-integration

Question 15

What is commercialisation?

Example

Answer 15

The process of brining a product to the market in order to make a profit

Eg: making a new football boot

Question 16

What’s sponsorship?

Answer 16

Provision of funds or other forms of support to an individuals or event in return for some commercial return

Question 17

What’s the media?

Answer 17

Main methods of receiving information/ communication

Question 18

3 types of sponsorships?
Example for each

Answer 18

-clothing / shoes
Better boots allow a footballer to turn with more control

-equipment
New bike will allow improved performance cycling

-facilities
All weather ground surfaces for a rugby team

Question 19

What are the 3 parts of the golden triangle?

Answer 19

Sport spectators

Bussines sponsors

Media

Question 20

Advantages of the golden triangle?

Answer 20

-increased money / sponsor ship for athletes —-> train full time

-money for better facilities

-sports more popular due to increased media coverage

-more coverage for spectators

-increased number of competitions/ events

-athletes become role models > increased participation

Question 21

Disadvantages of the golden triangle …

Answer 21

-athletes have extra commitments to sponsors

• increased pressure on athletes due to bigger audiences

-more breaks for ads which disrupts play for athlete

-different times for matches

• neglect less popular sports

Question 22

Advantages of sponsorships …

Answer 22

-Increased money for athlete/ sport —> increase in performance

-free facilities —-> more training time

-new technologically advanced kit —-> increased performance

• increased brand awareness for company

Question 23

Disadvantages of sponsorships …

Answer 23

-increased commitments for team/ athlete

• brand associated with negative behaviour
• poor results may lead to loose of sponsorship

Question 24

Advantages of increased media coverage …

Answer 24

-raises profile of sport/ athlete so likely to get more money from sponsorship

• creates positive role models

Question 25

Disadvantages of increased media coverage …

Answer 25

-increased pressure on athlete

• mistakes of performer highlighted
• lower attendance at games as it’s cheaper online

Question 26

What’s performance analysis software?

Answer 26

-provides info on performances , fitness levels