Topic 5 - Marketing and Advetising Flashcards
1
Q
What are consumers?
A
People who buy and use things.
2
Q
What is pester power?
A
Children’s ability to nag and persuade their parents to buy something that they would not buy otherwise.
3
Q
What is primary research?
A
Questionnaires, telephoning, tasting sessions and asking opinions.
4
Q
What is secondary research?
A
Using existing information found on websites and reports.
