Topic 3.2- Commercialisation of Physical Activity and Sport Flashcards
What is the definition of commercialisation?
What is the main means of mass communication?
What does this include?
What usually dictates how popular a sport is in a particular area?
In what four ways do media companies make money?
Making something available on the market; using something to make a profit.
Media coverage
Television, radio, newspapers and the internet
TV coverage
TV advertisers, newspapers, radio advertising and the internet/social media.
What are the three parts of the golden triangle that controls sport?
What clarifies these?
What are all three linked with?
What three things can companies control?
In what three ways does the money go towards?
What are the problems with some sponsors?
Spectators, media, sponsors.
Media, sport and business
Professional sport
What you watch, when you watch it and what you wear
Helps for kit, coaching and travel; supports grass roots programmes; community schemes.
Some products are aren’t appropriate to be advertised which can have moral implications.
