Topic 31 - Marketing Mix: Promotion Flashcards

1
Q

Method of promotion: sales promotions?

A

Customer deals to encourage sales, such as discounts, deals, vouchers, competitions after a sale etc

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2
Q

Method of promotion: direct selling?

A

Door to door personal selling to fully explain a product and eradicate delivery costs and gain feedback.

Or….direct mailing, e mails to promote

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3
Q

Method of promotion: advertising

A

Two types, informative and persuasive.
Uses the media to communicate with consumers.

But, costly, possibly not target market, competitors.

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4
Q

Method of promotion: public relations

A

Ensures consumers have a good opinion of he organisation. Through sponsorships, charity events, launch parties and competitions,

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5
Q

Method of promotion: branding

A

Creating an identity for a firm and its products that differentiate it from its competitors.

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6
Q

What is promotional mix?

A

The combination of promotional activities

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7
Q

3 aims of promotion

A

To raise awareness

To increase market share against competitors

To remind consumers of a product that is maturing in the product life cycle

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