Topic 30 - Marketing Mix: Product Flashcards
1
Q
What product has high market share with market growth?
A
The rising star of the Boston matrix
2
Q
What product has high market share with low market growth?
A
The cash cow
3
Q
What product has high market growth with low market share?
A
The problem child /// question mark
4
Q
5 stages of the product life cycle?
A
Growth and development Introduction Growth Maturity Decline into death
5
Q
What goes up the y axis on a product life cycle graph?
A
Sales
6
Q
Define Boston matrix
A
A method of analysing the products in a portfolio based on relative market share and market growth
