Topic 3: the business planning process Flashcards
business prelims
list stages in the business planning process
sources of planning ideas vision,goals and/or objectives organising resources forecasting monitoring and evaluations taking corrective actions
what goes into the sources of planning ideas
situational analysis
what do you do in a situational analysis(6)
Identify the competitive advantage of the business’s products over those of its competitors
Identify factors that limit present operations
Identify competitors
Identify trends in the market
Asses the effectiveness of marketing strategies
Asses market share and where your business is compared to others
what do you do when looking at the vision, goals,and/or objectives phase
you outline what your business wants to get to in the future and what goals must be completed in order to get there
what is a mission statement
an outline of what the ambitions of the business are, and what it hopes to achieve
what are goals
the overall accomplishments that an organisation plans to achieve in the future.
what does the organising resources phase refer to
the marketing mix
what goes into the forecasting phase of the business plan(3)
total revenue
total cost
break even analysis
what is total revenue
the sum of all monies received by the business
what is the equation for total revenue
Total revenue= price per unit x number of units sold
what is total cost
all cost needed to run the business.both variable and fixed costs
what are fixed costs
costs that don’t change
what are variable costs
costs that changes with the amount of output
what is the equation for total costs
total cost= fixed costs + variable costs
what is the equation for profit
Profit= total revenue - total cost