business growth and decline Flashcards
name the four stages of the business life cycle
establishment
growth
maturity
post-maturity
list the 4 pathways of post maturity
renewal
steady state
decline
ceasation
characteristics of the growth stage (5)
sales low costs high-debt low sales need to break even no customer base
characteristics of the growth stage
sales rapidly increasing establishing customer base/loyalty bulk buying-less expensive innovation repay debts
characteristics of maturity stage(3)
growth and market share begin to slow
increased competition
look of innovation +new products-changing trends
characteristics of post-maturity(1)
changing trends
characteristics of renewal(3)
business gets 2nd growth phase
innovation for new products
re invents business
characteristics of steady state(4)
maintain maturity line
management avoids decline
business maintains market shares
increased competition
characteristics of decline(3)
decline sales and market shares
didn’t respond to challenges
no competitive challenges
characteristics of cessation(1)
business closes down
what is diversification
a business branching of into a different market
what is backward vertical integration
go back in the production of prducts
what is forward vertical integration
moving up the chain of product movement
what is horizontal integration
the purchasing of businesses in the same market
what is the business life cycle
the different stages a business will go through in its life time