business growth and decline Flashcards

1
Q

name the four stages of the business life cycle

A

establishment
growth
maturity
post-maturity

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2
Q

list the 4 pathways of post maturity

A

renewal
steady state
decline
ceasation

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3
Q

characteristics of the growth stage (5)

A
sales low
costs high-debt
low sales
need to break even
no customer base
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4
Q

characteristics of the growth stage

A
sales rapidly increasing
establishing customer base/loyalty
bulk buying-less expensive
innovation
repay debts
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5
Q

characteristics of maturity stage(3)

A

growth and market share begin to slow
increased competition
look of innovation +new products-changing trends

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6
Q

characteristics of post-maturity(1)

A

changing trends

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7
Q

characteristics of renewal(3)

A

business gets 2nd growth phase
innovation for new products
re invents business

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8
Q

characteristics of steady state(4)

A

maintain maturity line
management avoids decline
business maintains market shares
increased competition

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9
Q

characteristics of decline(3)

A

decline sales and market shares
didn’t respond to challenges
no competitive challenges

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10
Q

characteristics of cessation(1)

A

business closes down

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11
Q

what is diversification

A

a business branching of into a different market

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12
Q

what is backward vertical integration

A

go back in the production of prducts

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13
Q

what is forward vertical integration

A

moving up the chain of product movement

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14
Q

what is horizontal integration

A

the purchasing of businesses in the same market

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15
Q

what is the business life cycle

A

the different stages a business will go through in its life time

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16
Q

key considerations during the establishment phase(5)

A
location
products
supplies
staffing
equipment
17
Q

key considerations during the growth phase (2)

A

budget finance,marketing

structure+staffing