topic 3

Question 1

what is an attitude?

Answer 1

set of beliefs about a topic/person/issue

Question 2

what are the parts of the Three Component Model of attitudes?

Answer 2

affective
behavioural
cognitive

Question 3

what is affective in the Three Component Model of attitudes?

Answer 3

expression of feelings towards an attitude object

Question 4

what is behavioural in the Three Component Model of attitudes?

Answer 4

actions or verbal statements concerning behaviour

Question 5

what is cognitive in the Three Component Model of attitudes?

Answer 5

beliefs about attitudes

Question 6

when do attitudes become stronger?

Answer 6

when they become more complex and are evaluated consistently

Question 7

who proposed the function of attitudes?

Answer 7

Katz

Question 8

what is the knowledge function of attitudes?

Answer 8

using knowledge of attitudes to predict the social world

Question 9

what is the utilitarian function of attitudes?

Answer 9

avoid negative outcomes, have positive outcomes

Question 10

what is the ego defensive function of attitudes?

Answer 10

protect self esteem from a harmful world

Question 11

what is the value expressive function of attitudes?

Answer 11

expression of own core values and self concept

Question 12

what is the mere exposure effect?

Answer 12

repeated exposure of a stimulus leads to enhanced preference for that stimulus

Question 13

who proposed the mere exposure effect?

Answer 13

Zajonc

Question 14

how are attitudes developed by classical conditioning?

Answer 14

repeated association means an attitude develops

Question 15

how are attitudes developed by instrumental conditioning?

Answer 15

reinforcement with positive feedback means an attitude is more likely to survive

Question 16

what theory suggests where attitudes come from?

Answer 16

self perception theory

Question 17

who proposed self perception theory?

Answer 17

Bem

Question 18

what is self perception theory?

Answer 18

gain knowledge of ourselves by making self attributions

Question 19

what experimental attitudes suggest how attitudes can be revealed?

Answer 19

self report
questionnaires
measure overt behaviour

Question 20

what did Gregson and Stacey’s attitude study find?

Answer 20

small positive correlation between attitudes and alcohol consumption

Question 21

what impacts how well attitudes predict behaviour?

Answer 21

how strong the attitude is
how the attitude is measured
whether it is formed by direct experience

Question 22

what is the theory of planned behaviour?

Answer 22

people make decisions due to rational thought processes

Question 23

what are the components of the theory of planned behaviour?

Answer 23

attitude towards the behaviour

subjective norm

perceived behaviour leads to the intention

leads to the behaviour

Question 24

what is cognitive dissonance?

Answer 24

unpleasant state of psychological tension

generated when a person has 2+ inconsistent cognitions

Question 25

who proposed cognitive dissonance?

Answer 25

Festinger

Question 26

what are the dual process models for the power of persuasion?

Answer 26

elaboration likelihood model heuristic systematic model

Question 27

who proposed the elaboration likelihood model?

Answer 27

Petty and Cacioppo

Question 28

what is the central route of the elaboration likelihood model?

Answer 28

message closely followed high cognitive effort

Question 29

what is the peripheral route of the elaboration likelihood model?

Answer 29

argument not attended to well low cognitive effort

Question 30

who proposed the heuristic systematic model?

Answer 30

Chaiken

Question 31

what is the systematic processing part of the heuristic systematic model?

Answer 31

when the message is attended to carefully- scan and consider available arguments

Question 32

what is the heuristic processing part of the heuristic processing model?

Answer 32

using heuristics