Topic 2: System Architecture and the Eloqua Data Model

Question 1

After a unique code has been created within a custom data object, can it be changed? If so, what are the rules around it being changed? For instance, can it be changed as long as no unique codes have been previously added?

Answer 1

A unique code can be changed as long as no records have been added. As soon as the custom object has a record, the unique code can no longer be updated.

Question 2

When a new field is added to a custom object, what happens? Are new fields automatically added to existing records? Are new fields only added to new records?

Answer 2

New fields are automatically added to existing records. However, if a default value has been set, that value is not automatically added. The new field is left blank.

Question 3

How do you set up a custom object connected to a contact?

Answer 3

Custom objects can be connected to contacts by selecting “contact” as the “identity type” and “email address” as the “entity field” under the “Default Entity Mapping used in upload” section of the custom object edit screen.

Question 4

One which entity is “Company from IP” stored?

Answer 4

Visitor Profile

Question 5

What would cause a visitor profile to be associated with a contact record? received and email from eloqua? clicked a link in an eloqua email? submitted a form?

Answer 5

….

Question 6

Eloqua profile information is deleted after how many months of inactivity?

Answer 6

4 months

Question 7

True or False: A contact can link to more than one account record.

Answer 7

False.

Question 8

True or False: Many contacts can link to the same account record.

Answer 8

True.

Question 9

True or False: A contact can link to only one account record.

Answer 9

True.

Question 10

True or False: Only one contact can link to an account record.

Answer 10

False.

Question 11

Which Eloqua data entity stores web activity and IP information?

Answer 11

Visitor Profile

The Eloqua Visitor Profile is the entity that stores a summary of the digital body language gathered about website visitors, including web activity and IP data.

Question 12

When is a visitor profile created in Eloqua?

Answer 12

When a new cookie is created on an Eloqua-tracked website.

Question 13

True or False: A contact can link to more than one data card in a custom data object set.

Answer 13

True.

Question 14

True or False: A data card in a custom data object set can only link to one contact.

Answer 14

True.

Question 15

True or False: Many contacts can link to the same data card in a custom data object set.

Answer 15

False.

Question 16

True or False: A contact can link to only one data card in a custom data object set.

Answer 16

False.

Question 17

When a multi-select field is exported, what is the delimiter used to separate the values?

Answer 17

:: (double colon)

Values are separated by a double colon, which is how the values are formatted at the database level.

Question 18

You visit an Eloqua-tracked website using Internet Explorer as your browser. The next day, you visit the same website using Mozilla Firefox browser. How many visitor records does Eloqua have for you?

Answer 18

Two.

A visitor record is created for each cookie. Each browser has its own cookie. When a visit is made to an Eloqua tracked website using two different browsers, the result is that Eloqua has two visitor records. These combine to create a single visitor profile.

Question 19

What is the maximum number of custom fields that can be created for contact records?

Answer 19

250.

250 custom fields can be created for contacts. This is a system limit and once reached, you cannot create new contact fields. The same limit applies to account fields.

Question 20

Which three components leverage data provided by Digital Body Language?

Answer 20

1. Page Tag
2. Update Rule
3. Lead Scoring

Question 21

How are data cards associated to contacts? What configurations would result in custom objects not linking to contacts?

Answer 21

…