Topic 10: Reporting Flashcards
From where is drilling disabled?
….
http://topliners.eloqua.com/docs/DOC-3562
In which modes/ windows is drilling down on a report element disabled?
NEED TO VERIFY
Email Batch Overview Report or when drilling has been disabled.
Source: http://topliners.eloqua.com/thread/2578
When viewing a report, data loads one page/one box at a time, why is this? What this called?
Incremental Fetch
Source: file:///Users/maxl/Desktop/Eloqua%20Insight%20-%20Advanced%20Analyzer%20User%20Guide.pdf
When you make a change to a standard report and want to save it, what should you do as a best practice? Save over the standard report? Save it in “My Reports”? Save it in “Custom Reports”?
Custom Reports if you want to share with all users on your Eloqua Install.
What are two ways that you can manipulate a graph within insights?
Right click on the chart or use the toolbar at the top of the screen
Where do you save reports that you want others to see?
Custom reports folder
What report do you use to view field values within custom data objects?
custom object data report
Where would you change the frequency of a Scheduled report?
My Subscriptions “My subscriptions” is where you can view and edit reports and dashboards you have scheduled to run, including how frequently you are emailed the report.
The Benchmark Dashboard in Insight is updated daily with metrics from which source?
Eloqua customer databasesThe Benchmark Dashboard is populated by aggregated data from all Eloqua customer databases.
Click Through Rate is calculated as:
contacts who clicked a tracked email link divided by # emails delivered.Click Through Rate calculates the percentage of contacts receiving the email (# emails delivered) that have clicked a link.
On the Database Health Dashboard, how are Unreachable contacts defined?
Hard Bouncebacks and Global UnsubscribesContacts that cannot be sent an email from Eloqua are considered unreachable, so contacts with an invalid email (resulting from a Hard Bounceback) and those who have globally unsubscribed.
The ‘Top Unknown Visitors’ report is a valuable prospecting tool. What does ‘Unknown Visitors’ refer to?
Visitors to an Eloqua tracked page that are not linked to an Eloqua contact.Website visitors that have not performed an action within Eloqua (such as submitting a form or clicking through on a tracked email) will not be associated to an Eloqua contact and as such are Unknown Visitors that have been to an Eloqua tracked page.
What is the geographic information in visitor reports is based on?
The visitor’s IP address.Eloqua uses revers IP lookup when building the visitor profile to allow geographic and other information to be tracked and stored in the database.
What does Form Conversion Rate evaluate?
% who submitted a form in the same browser session as their email click-through.This measures the numbers of individuals that clicked on an email AND submitted a form during the same browser session.
What is ‘drilling’ on an Eloqua Insight Report?
Drilling on a report enables you to view data at different levels of detail than the ones originally displayed in the result set. It enables you to quickly and easily analyze various levels of detail in a report. Starting with viewing all website visitors in the last month, you can drill to the next level to view the visitors by state and city. This doesn’t change or limit the data that is being viewed, but rather allows you to view the same data in more detail.
