Practice Questions 1 Flashcards

1
Q

IP Warming uses what kind of content?

A

Familiar branding and messaging in the email content

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2
Q

You have configured a query string parameter for your customer; however they are complaining that the reports relating to the query string data are unclear. How can you fix it?

A

Assign a picklist mapping to the query string configuration

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3
Q

Which Default Update Logic would you choose if the client would like the Salesperson contact field to be updated even if the new value is blank?

A

Always update

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4
Q

Which two roles are recommended to attend the entire onsite portion of SmartStart?

A

Eloqua Power Users and Eloqua Admins

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5
Q

Which 3 factors negatively affect an IP address’s sender reputation?

A

Inconsistent send volumes, recycled spam trap, and spam complaints

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6
Q

Name the steps to make a template available in Engage

A
  1. Decide the Sales Users security group to have access to the email group
  2. Select the Make This Email Group Available in Eloqua for Sales check box
  3. Enable the Sales Users security group to have access to the email group
  4. Create a new email
  5. Assign the email to the email group that you enabled for sales
  6. Enable sales users to have access to the email
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7
Q

What is the best field type for Lead Scoring Profile Fit Criteria?

A

Textbox

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8
Q

When creating an email using Email Editor, what is required?

A

Subject line, Email group

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9
Q

After integrating an Eloqua form externally on a client’s website, the form is NOT capturing submissions. Why could that be?

A

“Must contain a valid number of characters” is set and the submitter is entering more

The Eloqua form has a required field but the website is NOT reflecting that this field is required

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10
Q

When contact labels are assigned, which contacts can enter a campaign?

A

contacts assigned to the user who activated the campaign and the Admin security group

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11
Q

When typing in an email address to send an email, against which system does Eloqua Engage perform a contact search?

A

Eloqua database

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12
Q

What are 3 examples of data sources for Listener feeders in Program Canvas?

A
  1. pulling contacts into a program when their lead score changes
  2. pulling contacts into a program when a contact is created
  3. pulling contacts into a program when they respond to a campaign
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13
Q

What are the 3 types of SmartStarts?

A

Standard SmartStart
Elementary SmartStart
Enterprise SmartStart

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14
Q

What are two examples of implementation workbooks?

A

Branding and Deliverability
Security Settings

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15
Q

What are two additional Smart Start add-ons available?

A

CRM integration

IP Warming

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16
Q

What are 3 filter criteria options when creating a segment?

A

Opened Email from Campaign

Clicked Specific Emails

Compare Contact Fields

17
Q

You have activated a new program on the Program Canvas to time stamp the “Most Recent Event Attendance” date field for event attendees. A segment has been created to pull in recent event attendees into the program. Upon review, you notice that the event attendees for a particular event are entering the program every day and being restamped.

What is the cause for this?

A

The segment was created using a shared list and the Re-evaluation frequency was set to 1 day

18
Q

Which statement is NOT true about first-party and third- party cookies?

A

First-party cookies are being blocked by anti-spyware applications, browsers, and default privacy settings

19
Q

If a security group needs the ability to install and configure new applications, which type of setting will accomplish this?

A

Action Permissions

20
Q

You are creating a prompted report to be sent on a schedule by an Insight Agent. What type of filter do you need to create?

A

Prompted filter

21
Q

What two types will Eloqua accept when uploading an email?

A

Zip file

HTML

22
Q

Name a scenario where it would not be possible to build a segment

A

All contacts that have experienced an error during CRM integration

23
Q

With the purchase of Oracle Eloqua Deliverability Cloud Service, how many branded images can be configured?

A

One

24
Q

What does it mean when a contact has “No Status” for an email group status?

A

They have neither subscribed nor unsubscribed to that group and will receive emails for that type

25
Q

What are two true statements about CRM integrations?

A

Integrations can be built using Program and Campaign Canvas

Integration with a CRM enabled Closed Loop Reporting

26
Q

On which domain in an Eloqua email is Domain Key Identified (DKIM) signing performed?

A

“From” email address

27
Q

What steps should you take to capture landing page referrer using an Eloqua form?

A

Create your Query String > Create your Parameter values > Create your landing page URLs with the Query String parameters > Create your landing page Form > Add JavaScript to your landing page

28
Q

Name two true statements about the relationship between contacts and custom object records in Eloqua

A

A contact can link to more than one custom object record in a custom object

A custom object record in a custom object can only link to one contact

29
Q

You have a large list of opt-out requests that were collected via the corporate website before Eloqua was implemented.

Why is it important to upload those contacts using the import purpose of “Unsubscribe”?

A

To ensure the email addresses are in the Unsubscribe table, but not in the Contact table

30
Q

Which is NOT possible within Program Builder?

A

Send an email to an email address within a custom object record

31
Q

Name two use cases for using Data Import and Export features?

A

A scheduled import of external data to Contacts or Accounts

A scheduled export of Activity data

32
Q

Name three list types are uploaded as part of implementation?

A

Unsubscribes
Master Exclude Domains
Hard Bouncebacks

33
Q

Which company detail is fixed and cannot be changed?

A

Site ID

34
Q

Under which circumstances would Eloqua consider an email address soft-bounced?

A

The recipient’s inbox is full