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Test Questions 1 Flashcards

1
Q

A client wants to set up one subscription page for their consumer brands and another for their enterprise brands. All the emails for both brands use the same three email groups.

How should you configure the subscription management center?

A

Use two different custom subscriptions landing pages that both integrate with the existing email groups

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2
Q

A contact has multiple values populated within the “Interest Area” multiselect field in Eloqua. However, when you go to the
contact record, no values are highlighted.

A
  1. The values populated do NOT match the values within the picklist.
  2. The values are correct but they are delimited with a double colon
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3
Q

A CRM Lead is converted to a contact. What happens in Eloqua when the net set of auto synchs run, given this change?

A. “Get Contacts” blanks out the Lead ID and writes the Contact ID

B. “Get Deleted Leads” blanks out the Lead ID and “Get Contacts” writes the Contact ID

C. “Get Converted Leads” blanks out the Lead ID and “Get Contacts” writes the Contact ID

D. “Get Deleted Contacts” blanks out the Lead ID and “Get Contacts” writes the Contact ID

A

C. “Get Converted Leads” blanks out the Lead ID and “Get Contacts” writes the Contact ID

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4
Q

A notification email needs to be sent to a specific Eloqua user every time a form is submitted with the value “According” for the field “Industry”. How do you configure this? (image)

A

In the Form action. Select Conditionally in the “This Processing Step Executes…” Then set the condtion as Form field value “Industry” is exactly “According”

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5
Q

A visitor submits a form requesting information on a product in their industry. You have a list of industries with the corresponding email names in the next column.

In the Form Processing steps, how should you dynamically define the email they receive based on their industry?

A

Send Submitter an Email > Use a picklist to select the email > Choose form field: Industry> Use a lookup table

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6
Q

After a Data Import has been created and saved, which two import settings can be modified?

A

Import Name

Schedule

-checked

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7
Q

After integrating an Eloqua form externally on a client’s website, the form is NOT capturing submissions in Eloqua. What are two reasons?

A
  1. The Eloqua Form is active and the code has been integrated on another page on the client’s website
  2. A processing step has been updated on the form and the code has not been updated to reflect this on the client’s website

-checked

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8
Q

After running the email checker on your email, you get the following result: “Email does not have link to a Web Version”. What happens when you activate the campaign that contains the email?(image)

A. The email is not sent.
B. An online version is generated and placed in the email header.
C. The email is sent.
D. The campaign returns a draft error.

A

C. The email is sent.

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9
Q

&An integration updates a custom data object that uniquely maps to contacts within Eloqua using an email address. When net-new contacts are created via the integration, the contact is created with the accurate field values. However, subsequent updates to mapped fields of the custom object records are NOT reflected on the contact.

What is the cause of this?

A

***The field mapping within the custom object is configured incorrectly.

or

The “Update Existing Record or Data Object” processing step within services is not enabled

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10
Q

Do emails sent by the “Send Submitter an Email” from processing step follow contact subscription preferences?

A

These emails will send depending on the configurations set by the user on the “Send Submitter an Email” processing step.

-checked

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11
Q

How can you assign specific security permissions to a single user?

A

Navigate to General Settings Configuration in the Security in Settings > Security and assign the necessary permissions

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12
Q

How can you determine the relative value of page tags in Eloqua?

A

The value of a page tag is determined by the number of active campaigns of which tagged pages are a part.

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13
Q

How do you send a fixed value from an external form to Eloqua for reporting purposes?

A

Add a hidden field to the form with the required value. Posting to this form will also submit the required value.

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14
Q

How should you configure an external call to work with Custom Object records?

A

Create an external call and set up datatype to Data Card.

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15
Q

How should you verify that SPF has been implemented correctly?

A

Send an email from the Eloqua system, then check the Email header for SPF= pass.

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16
Q

How should you write a status of Not Started for all form submit activities that Eloqua writes to a CRM system?

A

Edit external calls to change the value from Completed to Not Started and document this on the Activities tab of the client’s field mapping spreadsheet.

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17
Q

If a security group needs the ability to install and configure new applications, which type of setting will accomplish this?

A

Action Permissions

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18
Q

In what order do you put these steps when making a template available in Engage?

A

3, 6, 2, 4, 1, 5

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19
Q

In which 3 ways can contacts be added to Eloqua?

A

Form Submit
CRM Integration
Feeder App

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20
Q

In which scenario would it NOT be possible to build a segment?

A

All contacts that have experienced an error during CRM integration

-checked

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21
Q

In which two ways can you create a view within Eloqua to show select contact field and account field values together?

A

Within the “Fields and View” window, you can link a contact view with an account view that will show both field sets when selected.

Within the “Fields and View” window, you can create a customized view containing both contact and account fields.

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22
Q

In which two ways can you customize email content by using a custom object record?

A
  1. Set dynamic content rules based on a linked contact’s custom object field value.
  2. Insert a field merge into the email.
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23
Q

It is 7:00 PM and you notice you have received numerous error notification emails regarding the Import of Leads into Eloqua
between the hours of 3:00 PM and 5:00 PM, no error notifications have been received since 5:00 PM and the integration has
been running successfully since 5:00 PM.

A

The lead Import needs to be manually run for the hours between 3:00 PM and 5:00 PM

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24
Q

On the subscription management page, your client wants their Email Groups listed in this order:

Weekly Newsletters

Monthly Newsletters

Events

Product Updates

How do you configure this?

A

Edit the Name on each Email Group. Groups are displayed on the page alphanumerically based on this field.

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25
Q

On which domain in an Eloqua email is Domain Key Identified (DKIM) signing performed?

A

“From” email address

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26
Q

&One of the customer’s marketing teams are complaining that emails are being delivered outside the sending window specified during campaign configuration. What is causing this issue?

A

The timezone is not set to the same location as the marketing team.

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27
Q

The Eloqua Site ID is NOT used in what task?

A

Determining the POD

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28
Q

The image above shows the permission settings for a specific campaign email.

Which four statements are true about how the permissions have been set?

A
  1. All users are able to view the email asset.
  2. Only a Customer Administrator or an Advanced Marketing User can make changes to this email.
  3. Only a Customer Administrator or an Advanced Marketing User can delete this email.
  4. Only a Customer Administrator can edit the email permissions.
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29
Q

&The Marketing team has created a personalized event invitation for Sales to send via Engage. Recently, they learned that the event date will be changing.

What should you do in order for Marketing to prevent Sales from sending the email before the new event date is confirmed?

A

In the email Permissions, deselect view for Engage Users

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30
Q

To improve the quality of analytics your customer wants to prevent users based in their marketing office from being tracked by Eloqua. How can this be accomplished?

A

Configure the IP filter on the tracking configuration to exclude the IP address of marketing office.

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31
Q

To set up a new SFTP connection in Eloqua, you need to _____.

A

Create a new data Import via the Data Import and Export settings, then configure the Server URL, Username, and Password

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32
Q

What are 3 examples of data sources for Listener Feeders in Program Canvas?

A
  1. Pulling Contacts into a program when they respond to a campaign
  2. when their lead score changes
  3. When a contact is created
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33
Q

What does it mean when a contact has a “No Status” for an email group status?

A

They have neither subscribed nor unsubscribed to that group and will receive emails of that type

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34
Q

What is required to associate revenue from a CRM Opportunity to an Eloqua campaign?

A. The Eloqua Campaign ID is populated in the CRM Opportunity record.

B. The Eloqua contact responds to an Eloqua campaign and is included as a Contact Role on the CRM Opportunity.

C. The CRM Opportunity ID is populated in the Eloqua Campaign Settings.

D. The Eloqua contact has a campaign ID in the CRM Campaign ID field on their contact record.

A

B. The Eloqua contact responds to an Eloqua campaign and is included as a Contact Role on the CRM Opportunity.

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35
Q

What is the correct filter criteria to identify contacts that had an opportunity created within the last 12 months that is now closed?

A

Contacts who have a linked record in custom object - Opportunities

Stage equal to Closed
Created within the last 12 months

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36
Q

What is the process to activate this green check mark?

A

Your client must complete the Branded Bounceback Address Configuration Workbook and submit this to Oracle support. After Oracle has created the bounceback domain, the green check mark will appear in Assets> Email Setup> Email Defaults.

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37
Q

What occurs after a campaign reaches its end date?

A

The campaign becomes read-only, and the campaign activity is tracked for another 12 months

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38
Q

What should the domain format be for the inclusion on the Master Exclude list?

A

domain1.com

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39
Q

What steps should you take to capture landing page referrer using an Eloqua form?

A

Create your Query String > Create your Parameter values > Create your landing page URLs with the Query String parameters > Create your landing page Form > Add JavaScript to your landing page

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40
Q

What three types of microsites can you create in Eloqua?

A
  1. A basic microsite
  2. A secure microsite
  3. An Authenticated microsite
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41
Q

What will the DataCard; Opporuntiy; Add these data cards to the database; Manual upload, external call enable you to do? (image)

A

When performing a list upload, data will be used to populate the Opportunity custom data object.

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42
Q

When configuring Account Linkage in Eloqua, which field is used to link Eloqua contacts to Eloqua account records.

A. CRM Account ID
B. CRM Contact ID
C. Eloqua Account ID
d. Special Eloqua Company Match

A

A. CRM Account ID

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43
Q

When contact labels are assigned, which contacts can enter a campaign?

A

Only contacts assigned to the user who activated the campaign and the security admin group

-checked

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44
Q

When creating an email using the Design Editor, which two items are required?

A

Email Group

Subject Line

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45
Q

When making a copy of an email, which setting is NOT applied to the new email?

A

Email Group

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46
Q

When performing Email Marketing Configuration, which two items should be provided?

A

Lists of bouncebacks, unsubs, contacts not in CRM and competitor domains

A subscription management option

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47
Q

&When uploading users into Eloqua who will only be used for dynamic signatures, which security group acronym must be used in the SecurityGroup column?

A

EXEC

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48
Q

Where can you create or manage security groups?

A

Settings> Setup> Users> Groups

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49
Q

Which 2 are use cases for using a custom data object?

A

Linking custom data objects to contacts

Linking custom data objects to accounts

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50
Q

Which 3 are essential to remember when configuring a basic microsite for a client?

A

Each subdomain created off the client’s main website domain can only be linked to a single microsite within Eloqua

If the CNAME record is accessible and updatable, the CNAME record should be set to s[site is].hs.eloqua.com

If you use the A record to point the subdomain to Oracle Eloqua’s IP Address, you must also add s[site id].hs.eloqua.com under the DNS Query Lookup

-checked

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51
Q

Which action does Strict Mode Tracking enable?

A

It allows clients to control whether visitors in certain countries or all visitors need to opt in to website tracking.

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52
Q

Which client situation does not require a custom subscription management page?

A

A client has created distinct email groups for Newsletters, Product Updates, and Promotion

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53
Q

Which Client-requested scenarios can you NOT natively configure within an Update Rule in Eloqua?

A

The contact’s Job Role contact field with a static value based on the value within their Title field

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54
Q

Which company detail is fixed and cannot be changed?

A

Site ID

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55
Q

Which data source is NOT possible as a Listener feeder in Program Canvas?

A

***pulling contacts into a program from a step in program builder

-Pulling contacts into a program with unsubscribes in the last 24 hours

-Pulling contacts into a program that opened a specific emails at least 3 times

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56
Q

Which Default Update Logic would you choose if the client would like the Salesperson contact field to be updated even if the new value is blank?

A

Always update

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57
Q

Which feature is only available with the Premium Oracle Eloqua Branding and Deliverability Package?

A

Custom IP Routing

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58
Q

Which four additional Contact fields must you create in Eloqua to allow for the integration multiple CRMs?

A
  1. CRM Contact ID
  2. Email Address
  3. CRM Lead ID
  4. CRM Account ID
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59
Q

Which four CRM integrations with Eloqua are supported?

A

Salesforce
Oracle OnDemand
Oracle Sales Cloud
Microsoft Dynamics 365

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60
Q

Which is a component of a standard CRM integration?

A

The automatic sync of Eloqua Lead Score changes in CRM

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61
Q

Which is an example of Profile Criteria?

A

Contact Field

62
Q

Which is considered a transactional email?

A

An update to your customer privacy policy

63
Q

Which is NOT considered a standard data object in Eloqua?

A

Opportunities

–checked

64
Q

Which is NOT possible within Program Builder?

A

Send an email to an email address within a custom object record

65
Q

Which levels of settings can be used to manage contact permissions and preferences?

A

Global subscribe and email groups

66
Q

Which report option will allow you to access a prebuilt report’s prompts and run the report?

A

Open

-checked

67
Q

Which scenario would require a custom subscription management page?

A

Managing multiple brand identities

68
Q

Which segments are impossible to build?

A

All contacts that were sent an email in the past 30 days with a Lead score of either A1 or B1

All contacts from an event 3 years ago

69
Q

Which statement is an accurate definition of a secure microsite?

A

A secure microsite uses SSL to encrypt the data that is passed between a visitor’s browser and the web server

70
Q

Which statement is true regarding Vanity URLs used on Eloqua landing pages?

A

A Vanity URL must be unique in order to publish an Eloqua landing page.

71
Q

Which three are examples of data sources for Listener feeders in Program Canvas?

A
  1. Pulling contacts into a program when a contact is created
  2. Pulling contacts into a program when they respond to a campaign
  3. Pulling contacts into a program when their lead score changes
72
Q

Which three are features of Eloqua Engage?

A
  1. Reporting capabilities for Sales to see all email and web visit activity
  2. The ability for Sales to add new contacts to the Eloqua database
  3. The ability for Sales to include attachments in personalized emails
73
Q

Which three are filter criteria options when creating a segment?

A

Compare contact fields

Sent specific emails

Opened emails from campaigns

-checked

74
Q

Which three are required to successfully integrate an externally hosted form into a client’s website?

A
  1. Form HTML
  2. Tracking script HTML, including required hidden fields
  3. Post URL action
75
Q

Which three are types of SmartStarts?

A

Enterprise SmartStart

Elementary SmartStart

Universal SmartStart

-checked

76
Q

Which three custom web links can be generated by Eloqua to be included in a CRM?

A

B. Add to Eloqua
C. Activity Overview
E. Unsubscribe from Eloqua

77
Q

Which three elements are tested when running a tracking script test in Eloqua?

A

C. Tracking Script present
D. Cookie Type
F. Webpage available

78
Q

Which three items are key deliverables of SmartStart?

A
  1. Implementation and testing of web tracking scripts
  2. Eloqua user setup
  3. Selection and configuration of an email subscription management option
79
Q

Which three options can you use to access Eloqua profiler?

A. CRM
B. Direct URL
C. Insight Reporting
D. The Eloqua application
E. Eloqua Profiler iOS app

A

B. Direct URL
D. The Eloqua application
E. Eloqua Profiler iOS app

80
Q

Which three settings need to be configured to enable the use of an unsubscribe list hosted on an SFTP server?

A

A. In the Field Mapping, set to uniquely match on Email Address

B. Notification Rules

D. A valid SFTP configuration

81
Q

Which two additional SmartStart add-ons are available?

A

CRM Integration

IP warming

82
Q

Which two are examples of implementation workbooks?

A

Security Settings workbook

Branding and Deliverability workbook

83
Q

Which two are benefits of Oracle Eloqua Branding and Deliverability Cloud Service products?

A
  1. Establishes a sending domain with Internet Service Providers (ISPs)
  2. Maintains corporate identity by clients sending emails directly
84
Q

Which two are use cases for using Data Import and Export features?

A

A scheduled export of Activity data

A scheduled import of external data to Contacts or Accounts

85
Q

Which two are valid Data Export options?

A

Export only records changed since last run

Export a compressed zip file

86
Q

Which two combinations can be used to cleanse or normalize new contact data in Eloqua?

A
  1. A segment on a contact Program Canvas with the Contact Washing Machine app
  2. A segment on the Campaign Canvas with the Contact Washing Machine app

-checked

87
Q

Which two CRM integrations now have an App Cloud based integration with Eloqua? (Choose two.)

A

Salesforce (not anymore)

Microsoft Dynamics

88
Q

Which two features does the Eloqua landing page Design Editor provide for forms?

A
  1. Existing Eloqua forms brought into the responsive editor will be automatically responsive.
  2. The form’s styling, such as field spacing and background color, can be customized in the Design Editor to match your landing page.
89
Q

Which two frequency options are NOT available in the drop down when creating Agents?

A
  1. Bi-Weekly
  2. Quarterly
90
Q

Which two scenarios are use cases for Program Builder? (Choose two.)

A

Send Batch Email to an email address listed within a custom object.

Apply an external activity to contacts entering the program

-checked

91
Q

Which two statements are true about CRM integrations?

A

Integrations can be built using Program and Campaign Canvas.

Integration with a CRM enables Closed Loop Reporting.

-checked

92
Q

Which two statements are true about the relationship between contacts and custom objects records in Eloqua?

A

A custom object record in a custom object can only link to one contact.

A contact can link to more than one custom object record in a custom object

93
Q

Which two steps should you take to identify the POD number of your client’s instance?

A
  1. Look at the URL of the Eloqua instance: secure.p0[pod number here].
  2. Navigate to Admin> Company Defaults and observe the POD field.
94
Q

Which two will Eloqua accept when uploading an email?

A

Zip file

HTML

95
Q

While configuring the out-of-box subscription management page, your client mentions that they want to include several brand logos in the page.

How do you configure this?

A

Create dynamic content and add it to the subscription management page

96
Q

While testing your client’s Closed-Loop Reporting system, you notice that the report data Campaign ROI is inaccurate. What are two reasons for this?

A
  1. Many campaigns are missing Actual Cost on the Campaign
  2. The Campaign association is being associated through all Contacts on the Opportunity.
97
Q

While using the Contact Washing Machine app for a data normalization project, which action would allow you to combine the value from two separate fields into one?

A

Compose

98
Q

You are a Customer Administrator. You create a new campaign and want to restrict who is able to edit, delete, and activate the campaign.

What should you do after saving the campaign?

A

From the campaign, edit access from the Permissions menu option.

99
Q

You are a member of two Custom security Groups. One group allows you to delete contacts, whereas the other does not. What happens when you try to delete a contact? (choose 2)

A. You are prompted with an error message stating that you do not have access to delete contacts.

B. You are asked to contact an administrator to delete the contact.

C. You are able to delete the contact and remain a member of both Custom Security Groups.

D. You are able to delete the contact and are removed from the Contact Security Group that does not allow contact deletion

A

C. You are able to delete the contact and remain a member of both Custom Security Groups.

B. You are asked to contact an administrator to delete the contact.

100
Q

You are building a form for a white paper download, and you want to ensure that submitter who are unsubscribed still get the white paper email to them. How do you configure this?

A

Use the Send Submitter an Email form processing step.

101
Q

You are creating a prompted report to be sent on a schedule by an Insight Agent. What type of filter do you need?

A

Prompted Filter

102
Q

You are implementing Eloqua for a customer with two main office locations. They have a requirement that some contacts are only accessible from a specific office. How can this be accomplished?

A

Configure a security group for each office, specify a business unit membership in the group config and then use a program to assign access to the target contacts

103
Q

You are mapping the fields in the “Create Lead” external call, but do not see “Lead Source Most Recent” on the list of CRM fields. After confirming with the client that they have created the field in CRM with the appropriate security settings, what do you do?

A

Refresh the list of CRM fields from the field mapping screen

104
Q

You configured a query string parameter set and the associated reporting; however, no information is being captured.

What should you check first to resolve the issue?

A

A. Check that the tracking script is present on the target landing page.

105
Q

“You create an auto sync to populate a custom object. The auto sync history shows that records were successfully create, but when you look at the Custom Object Records Mapped to Contact Breakdown report, you see that none of the custom object records are mapped to the contact records. When three configuration settings cause this?

A

Import Data Cards configuration (Map data cards blank).
Import Data Cards configuration (Enty Field and Source field misaligned).
Import Data Cards configuration (Entity Type set to Companies)

106
Q

You created a user and assigned it the security groups Active Users-Sales and API Users only. Which two statements are true? (Image)

A

The user will be able to create Landing Pages. The user will be able to create Forms, Images, and Contact Groups.

107
Q

You have a large list of opt-out requests that were collected via the corporate website before Eloqua was implemented. Why is it important to upload those contacts using the import purpose of “Unsubscribe”?

A

To ensure the email addresses are in the Unsubscribe table, but not in the Contact table

108
Q

You have activated a new program on the Program Canvas to time stamp the ‘‘Most Recent Event Attendance’’ date field for event attendees. A segment has been created to pull in recent event attendees into the program. Upon review, you notice that the event attendees for a particular event are entering the program every day and being restamped.

What is the cause for this?

A

The segment was created using a shared list and the Re-evaluation Frequency was set to 1 Day(s).

109
Q

You have been tasked to set up a Custom Object to automatically update linked Contact records whenever a new Custom Object record is created. The desired result is for the Opportunity Amount field’s data to be present on the Contact object.

Which setup should you perform to achieve this?

A

C. Set up a Custom Object Record Service for New data

Processing Step: Save to Contact Table

Optional Parameter: Opportunity Amount.

110
Q

You have configured a query string parameter for your customer; however, they are complaining that the reports relating to the query string data are unclear.

How can this be remedied?

A

Assign a picklist mapping to the query string configuration

111
Q

You have set up a Campaign Approval workflow for your client, but they inform you that they cannot see the approvals feature in a campaign they are finalizing for launch.

Which two aspects should you ensure?

A
  1. Check that the campaign is not using External Activities
  2. Check that the user’s security group has Campaign Approvals enabled
112
Q

You have set up a Campaign Approval workflow for your client, but they inform you that they cannot see the approvals feature in a campaign they are finalizing for launch.

Which two aspects should you ensure?

A
  1. Verify that the campaign is a Multi-Step campaign.
  2. Check that the user’s security group has Campaign Approvals enabled.
113
Q

You have successfully installed the Contact Washing Machine Cloud app in your client’s Eloqua instance; however, you cannot see it on the Campaign Canvas.

Which step should you perform next in order to see it on the Campaign Canvas?

A

Click Check Connection in the App screen

114
Q

You need to ensure that customers receive critical notices related to their purchase. How should this be handled?

A

With Contact Level Security applied to those contacts

-checked

115
Q

You need to ensure that two different Field Marketing teams in different lines of business can only see their own emails by default. Which setting do you use to configure this?

A

Security Group Default Asset Permission

116
Q

You notice that a Scoring Model has a high volume of contacts in Eloqua with a score of D.

What are two reasons for this?

A
  1. The fields being scored contain many nonstandard values.
  2. The fields being scored contain many blank values

-checked

117
Q

You notice that most of your client’s contacts have 3 or 4 in their lead score. What are two possible reasons for this?

A
  1. The Engagement criteria is too strict.
  2. The scoring engine has not yet finished scoring the entire database.
118
Q

You notice that one of the required email groups is not showing up on the subscription management page.

What is causing this?

A

The “Include this Email group on the Subscription Management page” check box must be selected.

119
Q

You set up query strings to track lead referring sources to a form.

How do you configure the form to capture the referring query string?

A

Create a hidden field in the form that populates with the query string value using Java Script.

120
Q

You want to access Profiler using your company’s login credentials. Which URL would you choose?

A

SAML

121
Q

You want to access Profiler using your company’s login credentials.

Which URL would you choose?

A

SAML

122
Q

You want to ensure that new leads created in your client’s CRM have lead scores mapped. How do you configure this?

A

Map Salesforce Lead Score field to Eloqua Lead Score field on the Create Lead auto external call

123
Q

Your client already had IP addresses with good sender reputation scores before implementing Eloqua.

How do you incorporate that into your IP warming efforts?

A

Add your Eloqua-assigned dedicated IP range to your existing SPF record before IP Warming

124
Q

&Your client has a list of tradeshow attendees. You used External Activities to generate campaign responses for those attendees who requested a demonstration. However, the next day your client has noticed that the campaign responses are not showing up in CRM.

What is the reason for this?

A

There are steps missing from the Campaign Canvas.

125
Q

Your client has a list of URLs that need to be given a new page tag. Existing page tagging operations should not be affected when applying this tag.

Which three elements/changes are needed to achieve this?

A
  1. “Append existing page tags with uploaded spreadsheet” in the upload tags dialog box set to true
  2. A valid CSV file
  3. “Include pages that are part of an auto tagging rule” in the upload tags dialog box set to false
126
Q

Your client has begun the IP warming process themselves, but are getting high bounce rates and spam complaints.

Which three methods would you suggest to improve the success rate of IP warming?

A
  1. Reduce amount of complex code in emails
  2. Reduce the image-to-text ratio in emails
  3. Review the criteria in the Segment used as the audience for the IP Warming campaign
127
Q

Your client is building a Campaign Canvas and receiving a draft error of “Campaign Contact re-entry Error”.

Why are they receiving this error?

A

The “Allow contracts to enter the campaign more than once” setting and the “Add members regularly until campaign is deactivated” segment option have been selected.

128
Q

Your client is hosting a multisession event across several cities. During testing in Event Builder, you notice that registrants are not being correctly registered for their preferred session location. What should you do?

A

Check that the Contact Record’s City field is mapped to the Session City field.

129
Q

Your client is ready to activate a second lead scoring model for a new line of business. How do you proceed?

A

Activate the new model and begin using both lead scores.

130
Q

Your client is ready to change several of their Opportunity Stages in CRM, and you need to ensure Closed- Loop Reporting is not interrupted.

Which set of changes is necessary in Eloqua?

A

Temporarily disable all auto-synchs

Delete the old Opportunity stage

Set the new Opportunity Stages by copying and pasting them exactly as they appear in CRM

131
Q

Your client links Opportunities in CRM to all contacts associated with an account. How do you configure the inbound synch of data?

A

Through an auto synch where purpose of upload is “Add Opportunities to the database” and another with “Link these opportunities to primary contacts on accounts”

132
Q

Your client wants a Data Export set up that only export Contacts that were recently updated through Eloqua data from a particular Segment. In the Data tab of the Data Export, which three options should you ensure are selected to achieve this?

A

B. Data set: Only records changed since last run

C. Data type: Contact data

E. Contact set: Segment members

133
Q

Your client wants their users to log in to Eloqua using their proprietary Single-On (SSO) product.

Which step is unnecessary when you configure this?

A

Add or upload a new Identity provider from the Single Sign-On area.

134
Q

Your client wants to add a Preference Center page to their main website.

What do you recommend?

A

Build an Eloqua form for the client’s website with processing steps to manage visitor preferences

135
Q

&Your client wants to allow email recipients to globally opt-out directly from the footer of an email with a single click.

Which type of link should you use?

A

A system Action Unsubscribe from All link

136
Q

Your client wants to change the font of the out-of-the box subscription management page to match the company branding guidelines.

How do you configure this?

A

Navigate the Email Groups> Global Subscription Management > Edit& Preview Page.

137
Q

&Your client wants to include Industry in their scoring model. You notice that they have two fields for Industry:

How do you proceed before building and launching the scoring model?

A

Use the Industry field with “contains” operators to isolate the desired industries.

138
Q

Your client wants to roll out the new scoring model to a limited number of Salespeople to get feedback on the scoring criteria before sharing with all of Sales.

Which two recommendations should you make to your client?

A
  1. Use Eloqua security groups to control which Salespeople can see the new lead score during the roll out.
  2. Map the new score into CRM, and during the roll-out period use CRM views and controls to ensure that the limited group of Sales sees the new score.
139
Q

Your client wants to send a notification email to the assigned sales representative of the contact submitting the form. Contacts have one of 2,000 possible sales representatives’ names assigned to them within the Salesperson contact field.

How do you configure this?

A

Create a picklist of sales representatives’ email addresses and the corresponding Sales Rep contact field, and use the “Send Notification Email” processing step.

140
Q

Your client would like to hold contacts until they open an email, and then send another follow-up immediately after they open it. If the contacts do not open the email, they would like to wait two weeks and then send them to a different campaign. How would you advise they configure this in the Campaign Canvas?

A

Add an evaluation period on the decision step of “Did contacts open email?” with an evaluation period of two weeks.

141
Q

Your client’s Sales team wants to know when their contacts or anyone from their contacts’ domains visits your client’s website.

How should you enable this?

A

A client admin must enable web alerts in Profiler settings, and then Sales should configure and manage their own web alerts in Profiler

142
Q

Your customer has configured the following external call:

What will this external call enable you to do?

A

When performing a list upload, data will be used to populate the Opportunity custom data object.

143
Q

Your customer has content from multiple marketing channels and needs to record the channel from which visitors are coming.

How can this be accomplished?

A

Configure a query string parameter in Eloqua and include the required value on the inbound links

144
Q

Your customer has the following campaign requirements:

-Display a header image that changes depending on what industry sector the recipient belongs to.

-An email that will only be sent to recipients who attended an offline event.

-An email that will only be sent to recipients who have a valid phone number.

Which three campaign elements should be used to accomplish this?

A
  1. A decision element that compares list membership
  2. A decision element that compares contact fields
  3. An email containing dynamic content
145
Q

Your customer is currently running a campaign to all her marketing contacts. She wants to add a list of event attendees to this campaign and have them receive customized content.

After loading the named of attendees to a shared list, what should you do next?

A

When building the campaign, use the list membership to trigger dynamic content within the emails.

146
Q

Your customer is running an event and has distributed the sign-up form to partner companies to use on their websites. Each partner company has your customer’s Eloqua tracking script deployed on their website. For reporting purposes, how can the source of the form submission be determined without modifying the Eloqua Form?

A

Define a query string parameter and pass the information via the API to Eloqua via a form submission event

147
Q

Your customer requires that certain users are notified each time a specific Eloqua form is submitted. How can this be achieved?

A

Email notification can be set by editing the appropriate form processing step.

148
Q

&Your customer wants to increase the amount of data obtained from gated content. How can this be achieved?

A

Use Progressive Profiling to increase data collection from web forms.

149
Q

Your customer wants to track display ads that are driving the most traffic to a form. You configure JavaScript to capture the lead source from query strings; however, during testing, no information is being passed along.

What is the reason for this?

A

The browser used for testing has JavaScript disabled.

150
Q

Your customer wants to use dynamic content to target marketing executives in the construction sector who have recently converted to leads.

Which dynamic content filter will accomplish this?

A

Linked Contact to Opportunity CDO

Contact Field with a Job Role equal to Head of Marketing

Contacts with an Industry equal to Contruction

Personal Eloqua Test Questions (16 decks)

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