Top 5 Healthcare Marketing Trends for the Digital Age Flashcards
What is your job as a healthcare marketer?
to figure out the best ways to gather new leads and convert them into patients who come back year after year
Top 5 Healthcare Marketing Trends
- Patients expect you to put their (digital) experience first
- Reputation management is key to converting new patients
- Location-based SEO can make—or break—your marketing tactics
- The future of search is voice
- Video is now the preferred content type
But do you know how much their online experience impacts your bottom line?
If you focus on creating an exemplary online experience for potential patients, you’re bound to see a high ROI.
__% of patients performing online research before booking an appointment, a patient’s online experience is crucial to whether they will convert from lead into customer
77
For healthcare marketers, a patient’s digital experience begins with…
Your organization’s website
The more high-quality content you can put out…
the more likely potential patients will find (and use) your services versus a competitor
Content to add to your healthcare marketing plan could include:
- Q&A pages on common health issues
- Videos featuring healthcare professionals
- Patient success stories
- In-depth articles focused on chronic illnesses
- Blog posts about healthy living and preventative care
What is the key to turning leads into long-term patients?
A simple and quick digital experience
Online Forms
- Patients can easily sign up for appointments/submit medical information
- Better data capture, higher efficiency for the back office, patients, and healthcare marketers
- Higher patient satisfaction
How do you turn one-time patients into lifetime customers?
Add patient portals, email campaigns, and various communication channels to your digital marketing mix
__% of healthcare marketers see their digital presence as the most important piece of growth for their healthcare marketing strategy.
78
What is somethings that potential patients are looking for when searching for healthcare professionals?
Online reviews (reputation management)
How do you receive online reviews?
Patient satisfaction surveys emailed to patients post-visit
Automating patient communication and feedback gives healthcare marketers more time to…
dive into data, identify problems, and develop solutions.
Use a ______ ______ in your patient satisfaction survey to calculate satisfaction scores and highlight them in marketing materials.
field rating
About ___ million Americans search for a health-related topic online
93
What is a recent SEO change that is actually great for healthcare marketers?
search results are more localized, even when searchers do not insert a geographic or location-specific term
How does Google’s algorithm rank pages?
proximity to searcher, relevance to search terms, frequency/amount of reviews, and uniformity of address across websites.
How do you ensure your healthcare organization is at the top of SERPs
- Address
- Reviews
- Search Terms
More than __ million people in the U.S. own a smart speaker, and Alpine estimates that __ billion voice searches happen per month.
43
1
Voice searches are typically…
longer than text searches and utilize the words why, how, where, and when more often.
___% of people watch more than one hour of video every day
45
___% of people have been convinced to buy a product or service by watching a brand’s video, which means healthcare organizations can convert more patients by investing in video.
81
How do you utilize videos in healthcare marketing?
Doctor intros
Patient stories and testimonials
Event or location promotion
Health education
Quick health-focused tips and tricks
Live video appointments
Embed videos on your website and add a _____ _____ _____ underneath to capture more leads from video content.
lead gen form
Bonus Healthcare Marketing Trend
Healthcare Apps Are The Future
