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MKTG 321 > 11 Key MarTech Trends for 2022-2025 > Flashcards

11 Key MarTech Trends for 2022-2025 Flashcards

1
Q
  1. New Influencer Marketing Platforms Enter The Marketplace
A
  • Search growth for the term “influencer marketing” is up 290% in 5 years
  • 65% of businesses plan to increase their influencer marketing budget
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2
Q

Despite influencer marketing being “the next big thing” in digital marketing…

A

it remains a very labor-intensive process to pull off

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3
Q

For influencer marketing to work, a brand needs to:

A
  • Find influencers in their space.
  • Filter out those with a minimum (or maximum) number of followers.
  • Reach out one-by-one via email or DM.
  • Negotiate rates and terms.
  • Track the results.
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3
Q

Influencer Marketing Platforms

A

These platforms attempt to take a lot of the legwork out of finding and contacting influencers.
Ex: Sparktoro or Upfluence
Search growth for “Upfluence” has increased by 333% in 5 years.

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4
Q
  1. Chatbots Continue To See Growth
A

Searches for “chatbot” have increased by 1,116% in the last decade.
And largely for good reason: a number of chatbot companies are growing rapidly.

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5
Q

ManyChat

A

ManyChat is one of many fast-growing chatbot startups.
ManyChat has raised over $23 million to date.
And recently acquired customer attribution tool, Converlytics.

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6
Q

While most chatbots are associated with complicated machine learning/AI capabilities…

A

there’s also demand for simple chatbot tools.

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7
Q

Landbot

A

“accessible chatbot” tool
Google searches for “Landbot” have increased by 1,566% over the last 5 years.
Relatively simple decision-tree system - chatbot is more “intuitive” than its AI-focused competitors

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8
Q
  1. Increased Demand For Social Media Scheduling Tools
A

Many social media scheduling tools are growing (in terms of users and revenue) super quickly.
And like many SaaS products, these tools can have potentially high-profit margins.
To be clear: this space isn’t new.
What’s new is that this new batch of scheduling tools has advanced features (like the ability to automatically recycle previous posts).
Many of the brands in this space are geared towards agencies and pros.

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9
Q
  1. Podcast Tech Takes Off
A

33% of American adults listen to podcasts on a regular
Search growth for “podcast hosting” is below its all-time peak but is still relatively high.
(Anchor.fm)

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10
Q

A podcast needs more than hosting to function..

A

A professional podcast also needs a high-quality microphone, editing software and more
Blue Microphone USB Mic has taken off
(Descript)

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11
Q
  1. New Software Makes Video More Accessible
A

Businesses cite expense and lack of time as their two main obstacles for creating video content
Marketers and CMOs increasingly want to get into video. But technical barriers tend to prevent these campaigns from taking shape.

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12
Q

Artgrid

A

Artgrid is a library of tens of thousands of stock video clips that can be used for YouTube videos, Facebook ads, or social video campaigns.

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13
Q

Youtube

A

YouTube itself is attempting to lower the bar for creating professional videos
recently-expanded YouTube Studio has a fairly robust video editing platform

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14
Q

Viddyoze

A

focus more on stock animations vs real-life footage (designed for creating social media content)
Viddyoze also has editing features built into the platform.
Which, again, is designed to make video creation a bit more accessible.
In this case, by making it so users don’t need to learn how to use a separate piece of video editing software (like Adobe After Effects).

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15
Q
  1. Email Marketing Software Makes A Comeback
A

Growing largely due to the growing number of niche email service providers entering the market (these providers focus on one key feature - like a newsletter design or simplicity)

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16
Q

Substack

A

separates itself from the Mailchimps of the world by focusing on a relatively niche use-case: people that have a list of paid newsletter subscribers
Instead of charging a monthly fee, Substack takes a cut of revenue from each customer
users can get started for free. And the platform takes care of sending, billing and other tasks required to run a paid newsletter

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17
Q

Mailbrew

A

essential “Twitter (and everything else) over email”
Users pay $5 per month to receive the top tweets from people they follow.
But they get all of this content in email newsletter format.
You can also receive the latest YouTube videos from specific channels
personalized to your specific needs in terms of frequency and format.

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18
Q

SendFox

A

a traditional ESP that focused on content creators (like YouTubers) who often neglect email promotion.
Over the next decade, content creators will likely consolidate their audiences on a property they own: email.

19
Q

We’re even seeing specialized email service tools moving to…

A

the forefront in the paid advertising space too

20
Q

Paved

A

bring Facebook-level demographic targeting and automation to email
a marketplace that connects newsletters and advertisers

21
Q
  1. Ad Campaign Automation Becomes The Norm
A

things like automated bidding and programmatic ads mean that certain aspects of running an ad campaign can be handled with AI
To be clear: a human still needs to manage the campaign and to develop ad creatives, write copy and calculate ROI.
But a good chunk of ad management, from split testing to finding the right target audience on Facebook, is becoming automated.

22
Q
  1. Brands Double Down On Personalization
A

Personalization is the #1 way that marketers improve their email marketing performance.
That’s because, when done right, personalization can dramatically improve the customer experience. Increase conversions.

23
Q

ConvertKit

A

Number of basic personalization option
But its price point, branding and ease of use make it clear that ConvertKit is geared towards single-person businesses over enterprise customers.

24
Q
  1. Demand For SEO Software Continues To Grow
A

space continues to see steady growth.

25
Q

Mangools

A

largely competing on price rather than trying to replicate the features of a full-blown SEO and content marketing platform
going after a market comprised of folks that only need limited features

26
Q

Shopify SEO

A

marketing leaders are increasingly seeking out niche tools that are designed specifically for their needs (this is also known as “vertical SaS”)

27
Q
  1. SMS Marketing Goes Mainstream
A

The US SMS marketing industry is forecasted to grow to $12.6 billion in 2025, up from $5 billion in 2020 (CAGR of around 20%).

28
Q

The average SMS text message open rate was as high as… in 2016

A

98% (4x the average of opened emails - 21.3%)

29
Q

Twilio

A

a full cloud communications platform, including not only API-based SMS marketing functions, but also email, phone calls, chatbots and more

30
Q

MessageBird

A

$3 billion valuation

31
Q

Bandwidth

A

But its customers now include Google, Microsoft and Zoom. The company has a market cap of $513 billion (started in 1999)

32
Q

Vonage

A

customers like Domino’s, DHL and Allstate. And has a market cap of over $5 billion.

33
Q

Telnyz

A

all-purpose cloud communications platform
Slack, Philips, and Talkdesk

34
Q

OpenMarket

A

supports RCS: a new SMS protocol for Android devices

35
Q

Yotpo, Attentive and Emotive are made for

A

eCommerce sites

36
Q

Postscript and SMS Live are made for

A

Shopify stores

37
Q

SMSDrift works only for

A

Salesforces’ Pardot

38
Q

RunGopher, ManyChat, and Mobile Monkey specialize in

A

interactive chatbots

39
Q

Textline was made for

A

customer service and sales teams

40
Q

Textel

A

Contact centers

41
Q

Red Oxygen

A

Organization’s internal communications

42
Q
  1. More Single-Feature Martech Products Launch
A

the number of martech products has increased by 67.2% since 2017 largely due to no-code and low-code solutions allowing people to launch marketing SaaS products more quickly than ever before.

43
Q

Canva

A

Focuses on creating social media images

44
Q

AgencyAnalytics

A

Generates client reports for agencies

45
Q

Influence Grid

A

Tool for finding influencers on TikTok

46
Q

Wavve

A

Turns podcast episodes into audio clips for sharing on Twitter

MKTG 321 (9 decks)

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