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MKTG 321 > 11 Best Marketing Analytics Tools in 2023 > Flashcards

11 Best Marketing Analytics Tools in 2023 Flashcards

1
Q

Google Analytics

A

A statistical and analytical tool created by Google to track online activity and conversations

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2
Q

How can Google Analytics information be used?

A

To improve web design, marketing campaigns, and website performance

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3
Q

Google Analytics can be used to….

A

Track both online and offline activity

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4
Q

Pros of Google Analytics

A
  1. You can track your website traffic in real-time.
  2. Google Analytics is easy to set up and use.
  3. It’s a versatile tool - you can use it to track all kinds of data, from email campaigns to social media
    interactions.
  4. It’s free to use.
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5
Q

Cons of Google Analytics

A
  1. Overwhelming, too much data to sift through
  2. You need technical know-how to get the most out of the tool
  3. Can be slow to load
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6
Q

Hubspot Marketing Hub

A

A powerful marketing analytics tool that will help you track your campaigns, measure your results, and optimize your strategies

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7
Q

If you are looking for a comprehensive marketing solution, _______ __________ _____ is a great option

A

Hubspot Marketing Hub

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8
Q

Who should use Hubspot Marketing Hub?

A
  1. Companies that want to get more out of their marketing budget
  2. Businesses that want to save time
  3. Companies that want to improve their marketing ROI
  4. Businesses that want to scale their marketing efforts
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9
Q

Pros of Hubspot

A
  1. Ability to track website traffic
  2. Detailed reports on which marketing channels are preforming well and which need improvement
  3. Powerful email marketing tool
  4. Integrates with other HubSpot products
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10
Q

Cons of Hubspot

A
  1. Expensive
  2. Difficult to use if you’re not familiar with technical terms and concepts
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11
Q

Adobe Analytics

A

Provides reports and insights into a websites traffic and user behavior. Used by professionals to measure the effectiveness of online marketing campaigns

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12
Q

Adobe Analytics tracks user behavior to…

A

Provide valuable insights used to improve website design, user experience, and online marketing campaigns

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13
Q

Features of Adobe Analytics

A
  1. Cross-device, cross platform measurement
  2. Advanced segmentation
  3. Powerful attribution modeling
  4. Engagement analysis
  5. Comprehensive reporting
  6. Integration with other Adobe solutions
  7. Flexible deployment
  8. Expert support
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14
Q

Benefits of Adobe Analytics

A
  1. Web Analytics
  2. Marketing Analytics
  3. Attribution
  4. Predictive Analytics
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15
Q

Salesforce Marketing Cloud

A

A powerful marketing platform that helps businesses reach and engage their customers, provides features for marketing automation, email marketing, social media marketing

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16
Q

Who should use Salesforce Marketing Cloud?

A

Start ups and small businesses

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17
Q

Salesforce Marketing Cloud Features

A
  1. Robust campaign management
  2. Detailed analytics
  3. Seamless integrations
  4. Powerful automationf
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18
Q

Semrush

A

Marketing toolkit that helps online businesses improve their search engine rankings and online visibility

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19
Q

Semrush provides businesses with

A

Detailed reports and analysis to help them understand their SEO efforts and make improvements

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20
Q

Reasons to choose Semrush

A
  1. Improve search engine visibility
  2. Troubleshoot website issues
  3. Conduct keyword research
  4. Monitor your brand’s online presence
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21
Q

Pros of SemRush

A
  1. Save money (identifies which marketing campaigns are ineffective)
  2. Detailed information about website traffic, conversion rates, etc.
  3. Help businesses make better-informed decisions
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22
Q

Cons of SemRush

A
  1. Expensive
  2. Requires a certain level of expertise to interpret the data correctly
  3. Can be time-consuming to set up/monitor
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23
Q

Keap

A

CRM Software company that provides CROM software to small businesses

24
Q

Reasons to choose Keap

A
  1. Affordable
  2. Easy to use
  3. Features - automation
  4. Always improving
25
Key Features of Keap
1. Lead capture forms 2. Contact management 3. Email marketing 4. Lead nurturing
26
Pros of Keap
1. User friendly 2. Features 3. Affordable 4. Integrates well with other platforms 5. Good customer support
27
Cons of Keap
1. Not as many features as other marketing analytics tools
28
Funnel.io
Tool that allows you to track/analyze online marketing campaigns - where traffic is coming from, how people interact with your site, what actions people take
29
What is the power of funnel.io
The ability to take data from a variety of sources and turn it into actionable insights
30
Pros of funnel.io
1. Comprehensive tool 2. Updated constantly 3. Flexibility
31
Cons of funnel.io
1. A bit overwhelming at first 2. Pricey
32
Supermetrics
Helps marketers automate their reporting
33
Marketing is...
the process of creating value for a company through the creation and distribution of products and services and understanding customer needs and finding ways to meet them
34
Who should use Supermetrics?
Digital marketing professionals who want to save time
35
Pros of Supermetrics
1. All-in-one marketing data analysis 2. Visibility into marketing performance 3. Easy to use
36
Cons of Supermetrics
1. Limited customer support 2. Price 3. Data privacy
37
Fivetran
Leading data integration platform that helps organizations automatically centralize their data from disparate sources so they can focus on insights, not infrastructure
38
Who should use Fivetran?
Marketing professionals who want to get insights on their marketing campaigns and performance
39
Pros of Fivetran
1. Allows you to track KPIs in one central place 2. Enable you to see which marketing channels are performing well 3. Valuable insights 3. Save money by identifying which marketing activities are not effective
40
Cons of Fivetran
1. Difficult to set up/configure 2. Requires ongoing maintenance 3. Expensive
41
Kissmetrics
Provides actionable insights to help businesses improve their marketing effectiveness and ROI
42
Who should use Kissmetrics?
Anyone who wants to track and improve their marketing campaigns
43
Kissmetrics Features
- Website tracking - Campaign tracking - Engagement analytics - Conversion analytics
44
DashClicks
Helps you monitor and report on all your marketing campaigns in one place, in real-time
45
Reasons to use DashClicks
1. Campaign insights 2. Different integrations available 3. Custom date-based reporting 4. Real-time reporting 5. Easy to use 6. Affordable (small businesses and startups) 7. Flexible 8. Supportive
46
Pros of DashClicks
1. Forever free plan 2. Unlimited integrations 3. Accurate white-label reporting in real-time 4. Uniform, all-encompassing view of all your marketing campaigns in a single place
47
Cons of DashClicks
1. Free plan doesn't include insights 2. To get more than 10 tracked SEO keywords, you need to upgrade to the paid plans
48
Marketing Analytics
The process of measuring, managing, and analyzing marketing performance to optimize marketing campaigns and improve ROI
49
Digital Marketing Analytics
The process of measuring, analyzing, and interpreting data from marketing campaigns to determine their effectiveness and ROI - where to allocate budget and resources
50
Why is marketing analytics important?
Allows businesses to track and measure customer behavior, engagement, and conversions, as well as the success of marketing campaigns
51
What are the benefits of using marketing analytics?
Gain better understanding of target market, informed decisions, improve customer satisfaction
52
What is the purpose of marketing analytics?
To help businesses determine which marketing strategies are working and which ones are not
53
How many marketing strategies are there?
4 - product, price, place, and promotion
54
What are the types of marketing analytics?
1. Pre-purchase 2. Post-purchase 3. Cross-channel 4. Social Media
55
What is Marketing Analytics Software?
Software that can help you get a better understanding of your website traffic and conversion rates
56
What are benefits of using Marketing Analytics Tools?
1. Measure marketing performance 2. Generate insights 3. Improve decision-making 4. Save time and resources 5. Increase ROI

MKTG 321 (9 decks)

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