Google Third-Party Cookie Removal: What Marketers Should Do NOW

Question 1

Online Cookies

Answer 1

Memory cards that are able to recognize online behavior and remember your actions

Question 2

How do cookies work?

Answer 2

When you visit a site, the site puts a cookie on your hard drive with its own ID number, the site uses the cookie to keep track of your session

Question 3

Session

Answer 3

The complete website experience from start to finish (what items you looked at, what items were in your cart, etc.)

Question 4

Session Cookies

Answer 4

Temporary and memorize your online activities

Question 5

Persistent Cookies

Answer 5

Remember preferences you make

Question 6

Creepy Cookies

Answer 6

3rd party, tracking cookies
Collect various forms of data that is passed on or sold to advertisers by the website

Question 7

What do creepy cookies track?

Answer 7

Your interests, location, age, and search trends

Question 8

What is wrong with creepy cookies?

Answer 8

They are great for advertising, but not great for user privacy

Question 9

___% of marketers believe that their biggest challenge will be their inability to track the right data

Answer 9

41

Question 10

___% of Americans feel anxious about being tracked online & what’s being done with their data

Answer 10

72

Question 11

How do you respect privacy and meet marketing goals?

Answer 11

1. Zero Party Data
2. Launch Targeted Ads on Social Media
3. The Privacy Sandbox

Question 12

Zero Party Data

Answer 12

Data that a customer shares voluntarily
Allows customers to give the data they want and know what is being done with their data

Question 13

Quizzes

Answer 13

Specific questions that turns giving data into a game - personalized ads are a result

Question 14

The Privacy Sandbox

Answer 14

Designed to replace the need for old technology (like 3rd party cookies)