14 Important Social Media Trends (2022-2025) Flashcards
There are approximately _____ billion social media users around the world
4.59
- Popularity of TikTok Surges with Gen Z
Facebook is the most popular social media platform overall, but TikTok is the app of choice for younger generations
Nearly ____% of people in Gen Z say TikTok videos are where they go to learn about new products and buy new products.
40
- Brands Use Social Media To Provide Support To Impatient Customers
90% of consumers look for an immediate response from a brand when they have a customer service question.
___% of Americans have a more favorable view of brands that respond to customer service issues via social.
50%
- Social Media Crisis Management Becomes A Must-Have
95% of businesses expect to experience a crisis within the next two years, but fewer than 40% of United States business leaders had a “very relevant” crisis plan in place
__% of social media users say that businesses can regain their trust during a crisis by admitting the mistake and being transparent about the steps they’re taking to resolve the problem
90
- Social Media Becomes King Of The Advertising World
More than half of marketers say they spend 50% or more of their marketing budgets on social media ads
Which social media platforms have the highest ROI?
Facebook and Instagram
What is one of the biggest reasons why social media ads are so successful?
Targeting
- Trust And Authenticity Are The New Way To Sell On Social Media
People want useful information that they can use in their lives. They want an emotional connection to a brand. They want to know that a brand is human and shares their values.
Brand authenticity
means that a business is true to itself and to its customers
___% of people want their CEO to speak out on controversial issues.
92
Consumers are willing to reward businesses they see as…
authentic and trustworthy
when customers feel connected to a brand, ___% are willing to increase their spending with that brand and ___% will buy from that brand instead of a competitor.
57
76
- New Platforms And Social Media Giants Launch Audio Options
In 2021, 41% of Americans over the age of 12 listened to at least one podcast in the last month.
- Social Media Emerges As A Shopping Platform
Younger people are significantly more likely to shop on social media platforms. Instagram is one of the leading social ecommerce outlets.
As the social commerce space expands, social media platforms are likely to…
adapt features that make shopping easier for users.
Consumers are becoming more reliant…
on social shopping and purchasing features.
- Proliferation Of Short-Form Video Content
In some cases, Instagram videos received twice as much engagement as photo posts.
The live streaming industry grew by ___% in 2020, and is expected to continue growing in late 2022 and beyond.
99
- Social Media Becomes Part Of Daily Life
the amount of time that users are spending on social media platforms is growing too
- Facebook Remains On Top (For Now)
Facebook remains the most used social media platform in the world, followed closely by YouTube.
- Shorter Attention Spans Result In More Bite-Sized Content
Yes, people are spending more time on social media. But they’re spending less time engaging with individual posts.
