14 Important Social Media Trends (2022-2025)

Question 1

There are approximately _____ billion social media users around the world

Answer 1

4.59

Question 2

1. Popularity of TikTok Surges with Gen Z

Answer 2

Facebook is the most popular social media platform overall, but TikTok is the app of choice for younger generations

Question 3

Nearly ____% of people in Gen Z say TikTok videos are where they go to learn about new products and buy new products.

Answer 3

40

Question 4

2. Brands Use Social Media To Provide Support To Impatient Customers

Answer 4

90% of consumers look for an immediate response from a brand when they have a customer service question.

Question 5

___% of Americans have a more favorable view of brands that respond to customer service issues via social.

Answer 5

50%

Question 6

3. Social Media Crisis Management Becomes A Must-Have

Answer 6

95% of businesses expect to experience a crisis within the next two years, but fewer than 40% of United States business leaders had a “very relevant” crisis plan in place

Question 7

__% of social media users say that businesses can regain their trust during a crisis by admitting the mistake and being transparent about the steps they’re taking to resolve the problem

Answer 7

90

Question 8

4. Social Media Becomes King Of The Advertising World

Answer 8

More than half of marketers say they spend 50% or more of their marketing budgets on social media ads

Question 9

Which social media platforms have the highest ROI?

Answer 9

Facebook and Instagram

Question 10

What is one of the biggest reasons why social media ads are so successful?

Answer 10

Targeting

Question 11

5. Trust And Authenticity Are The New Way To Sell On Social Media

Answer 11

People want useful information that they can use in their lives. They want an emotional connection to a brand. They want to know that a brand is human and shares their values.

Question 12

Brand authenticity

Answer 12

means that a business is true to itself and to its customers

Question 13

___% of people want their CEO to speak out on controversial issues.

Answer 13

92

Question 14

Consumers are willing to reward businesses they see as…

Answer 14

authentic and trustworthy

Question 15

when customers feel connected to a brand, ___% are willing to increase their spending with that brand and ___% will buy from that brand instead of a competitor.

Answer 15

57
76

Question 16

6. New Platforms And Social Media Giants Launch Audio Options

Answer 16

In 2021, 41% of Americans over the age of 12 listened to at least one podcast in the last month.

Question 17

7. Social Media Emerges As A Shopping Platform

Answer 17

Younger people are significantly more likely to shop on social media platforms. Instagram is one of the leading social ecommerce outlets.

Question 18

As the social commerce space expands, social media platforms are likely to…

Answer 18

adapt features that make shopping easier for users.

Question 19

Consumers are becoming more reliant…

Answer 19

on social shopping and purchasing features.

Question 20

8. Proliferation Of Short-Form Video Content

Answer 20

In some cases, Instagram videos received twice as much engagement as photo posts.

Question 21

The live streaming industry grew by ___% in 2020, and is expected to continue growing in late 2022 and beyond.

Answer 21

99

Question 22

9. Social Media Becomes Part Of Daily Life

Answer 22

the amount of time that users are spending on social media platforms is growing too

Question 23

10. Facebook Remains On Top (For Now)

Answer 23

Facebook remains the most used social media platform in the world, followed closely by YouTube.

Question 24

11. Shorter Attention Spans Result In More Bite-Sized Content

Answer 24

Yes, people are spending more time on social media. But they’re spending less time engaging with individual posts.

Question 25

Studies suggest that the attention span of the average person today is…

Answer 25

8 seconds

Question 26

12. More Augmented Reality Options

Answer 26

48% of consumers were projected to use AR in some form by the end of 2021

Question 27

How is AR used in social media platforms?

Answer 27

Filters

Question 28

13. Growing Utilization Of User-Generated Content

Answer 28

Brands that incorporate UGC have a 20% increase in return visitors and a 90% increase in the time that consumers spend on their websites. UGC images are also 81% more likely to convert.

Question 29

What are the benefits of User-Generated Content?

Answer 29

Cheaper, more relatable, can help brands to be perceived as more authentic and socially conscious

Question 30

____________ is increasingly important to costomer

Answer 30

Authenticity

Question 31

Consumers are ____x more likely to find UGC more authentic than traditional branding.

Answer 31

2.4

Question 32

14. The “Unbundling” Of Reddit

Answer 32

Discord (now valued at $15 billion) carved the big first chunk out of Reddit as the “Slack for Gaming”.

Question 33

What social media feature ensure that users stay glued to platforms for longer periods of time each day?

Answer 33

Ephemeral content, short form videos, and AR