Tools Of Media

Question 1

Define media language

Answer 1

How the media communicate meaning through their forms, (types of media e.g. music, film etc,) codes and conventions and techniques.

Question 2

Define representation

Answer 2

How the media portray certain events, issues, individuals and social groups.

Question 3

Define Media Industries

Answer 3

How production, distribution and circulation are linked to and affect media forms and platforms.

Question 4

Define audiences

Answer 4

How media forms target, reach and address audiences. How audiences might interpret and respond to different media forms and how audiences may themselves become producers.

Question 5

What is a “code”?

Answer 5

The signs contained within a media product that give clues to the product’s meaning.

Question 6

Define Technical Codes.

Answer 6

One of the ways in which a media product is constructed, for moving image, this is the way in which camera shots, angles and movements are edited together to communicate messages to an audience.

Question 7

What is a “Close-up”?

Answer 7

Used to create emotion and tension, a close-up on a character’s face mask the audience feel involved with the character.