Media Langauge Theorists

Question 1

What is Roland Barthes’ Theory called?

Answer 1

Semiotics

Question 2

Summarise Barthes’ Theory?

Answer 2

texts communicate meaning through signification, signs function at “literal” meaning and at connotative level (suggested by signs). Constructed meanings become self-evident= myth status thru naturalisation.

Question 3

What is Steve Neale’s Theory Called?

Answer 3

Genre Theory

Question 4

Summarise Steve Neale’s Theory?

Answer 4

genres dominated by repetition, also marked by change. genres change thru borrowing from each other. genres exist in specific economic, institutional and industrial contexts.

Question 5

What is Tzvetan Todorov’s Theory called?

Answer 5

Narratology

Question 6

Summarise Todorov’s Theory?

Answer 6

Basic structure for all narratives: equilibrium- imbalance/disequilibrium- equilibrium resolved (this has ideological significance)

Question 7

What is Lévi-Strauss’ Theory called?

Answer 7

Structuralism

Question 8

Summarise Lévi-Strauss’ theory?

Answer 8

texts can be understood through examining their structure. Meaning is dependent on (and produced through) oppositions. The way Binary oppositions are resolved can have ideological significance.

Question 9

What is Baudrillard’s Theory called?

Answer 9

Postmodernism.

Question 10

Summarise Baudrillard’s Theory?

Answer 10

IN POSTMODERN AGE

• boundaries between “real” and media world collapsed (no longer distinguish between reality and simulation.
• we are immersed in world of images which no longer refer to anything “real”.
• media images seem more “real” than reality the represent (hyperreality).