Glossary Page 2 Flashcards
Define Audience Interpretation
The way in which audiences “read” the meanings in, and make sense of, media products.
Define Audience Positioning
The way in which media products place audiences (literally or metaphorically) in relation to a particular point of view. E.g. audiences might be positioned with a particular character or positioned to adopt a specific ideological perspective.
Define audience response
How audiences react to media products e.g. by accepting the intended meanings (preferred reading).
Define Audience Segmentation
Where a target audience is divided up due to the diversity and range of programmes and channels. This makes it difficult for one programme to attract a large target audience.
Define Audio
How sound is used to communicate meaning - voice over, dialogue, music, SFX, Etc.
Define Avatar
A players representation of themselves within a game.
Define Back Story
Part of a narrative which may be the experience of a character or the circumstance of an event that occur before the action or narrative of a media text. It is a device that gives the audience more information and makes the main story more credible.
Define Binary Opposites
Where texts incorporate examples of opposite values e.g. good versus evil, villain versus hero. They can be apparent in the characters, narrative or themes.
Define Brand Identity
The association the audience make with the brand, e.g. Channel or Nike, built up over time and reinforced by the advertising campaigns and their placement.
Define Broadsheet
A larger newspaper that publishes more serious news, e.g. The Daily Telegraph has maintained its broadsheet format.
Define Camera Angles
The angle of the camera in relation to the subject. E.g. a high angle shot (shot of a character from above) may make them appear more vulnerable.
Define Camera shots
The type of shot and framing in relation to the subject, e.g. close-up shots are often used to express emotion.
