TNC - global marketing

Question 1

what is marketing?

Answer 1

the process of promoting products and services

Question 2

why is marketing becoming more global?

Answer 2

products are being sold world wide rather than just where they are produced

Question 3

how does the global supply chain link global marketing?

Answer 3

due to the fact products are manufactered in different places to where they are sold it is linking countries

Question 4

what is the aim of TNCs?

Answer 4

to create one single market for their product by creating a fully globalised world

Question 5

what does one single market help TNCs create?

Answer 5

brand awarness

Question 6

what do countries have to take into account in terms of adaptation?

Answer 6

they have to be aware that different countries have differences in cultural attitudes therefore have to adapt products upon these

Question 7

what is an example of a company that has adapted to culture?

Answer 7

McDonalds
McSpicy Paneer Burger inm spain
no pork in places such as Qatar

Question 8

what is the advantage to having one marketing campaign?

Answer 8

it makes it cheaper and creates economies of scale

Question 9

in 2015 what happened to coca cola?

Answer 9

it was rated by interbrand one of the most successful companies in the world

Question 10

what has coca cola done that is significant?

Answer 10

created on product which apart from minor tweaks is the same world wide

Question 11

what have coca cola kept the same since the creation of the company?

Answer 11

logo

Question 12

where is coca cola HQ?

Answer 12

atlanta

Question 13

how many countries do coca cola have operations in?

Answer 13

200

Question 14

how many employees do coca cola have?

Answer 14

over 100,000

Question 15

what % of people worldwide calm identify the coca cola logo?

Answer 15

94

Question 16

how many people around the world drink coke a day?

Answer 16

1.9 billion

Question 17

in 2016 what did coca cola do?

Answer 17

launched the one brand strategy with the taste the feeling campaign

Question 18

what is the one brand strategy?

Answer 18

coca cola no longer recognised the four different variants of the drink as seperate brands and treated them as one product

Question 19

what did coca cola do as part of the one brand strategy?

Answer 19

• launched 10 commercials
• 100 campaign images
• commercials had story telling
• new visual identity

Question 20

who have walmart adapted to a culture?

Answer 20

in 1996 they went into china

use 85% locally produced supplies due to government restrictions `

Question 21

what does a company view the world as?

Answer 21

a single market

Question 22

having one marketing campaign what does this generate?

Answer 22

it generates an economy of scale for the organisation

lowering costs

Question 23

how many many countries is coke not sold in?

Answer 23

2

cuba and korea

Question 24

in 1900 how many bottlers did they have and then in 1920?

Answer 24

2 to 1000

Question 25

what were they the official drink of?

Answer 25

NASCAR racing

2014 sochi winter olympics

Question 26

what were coca cola accused of in 2010?

Answer 26

there was a law suit for their bottling station in guatemalia for rape murder and torture

Question 27

what was shut down in 2016?

Answer 27

their bottling plant in india due to the fact that it was found that the quantity and quality of water for villagers and farmers had reduced
$16 million

Question 28

how much did they invest into russia and in what?

Answer 28

£1.5 billion

infrastructure, training and plants

Question 29

what is wrong with TNCs in terms of power?

Answer 29

they have a lot of economical power and can influence government policies if they are not happy about current economic standing in the country they ar investing into

Question 30

what % of the worlds recognise the coca cola logo?

Answer 30

94

Question 31

how much do they spend on advertisement?

Answer 31

more money than apple and microsoft combined do

Question 32

when was the share a coke campaign started ?

Answer 32

2014

Question 33

what is the share a coke campaign an example of?

Answer 33

effectively applying a localised positioning strategy to a global market
e.g. it started in australia

Question 34

how does the one brand campaign aid lower calorie drinks?

Answer 34

they have been losing market sales over 9 years due to the new trend of low carbonates therefore it was thought that a closer association between the variants would increase sales

Question 35

what do most of coca colas campaigns centre around?

Answer 35

the theme of happiness
taste the feeling
share a coke

Question 36

in 2009 where was there a research and development unit set up?

Answer 36

in shanghai

Question 37

where do 70% of their sales come from?

Answer 37

outside north america

Question 38

how many different products do they have?

Answer 38

400

Question 39

in 1960 what did they acquire?

Answer 39

minute maid

Question 40

what do they do in africa?

Answer 40

they have community schemes

get people into jobs etc