tide representation

Question 1

Titles and text

Answer 1

Headings/subheadings/slogans = sans-serif font. Factual details and information = serif to connote a factual and serious tone

Question 2

Context

Answer 2

Post WW2, there was a boom in new tech making domesticated chores easier to do - washing machine

Question 3

Uses + grats

Answer 3

Colours = entertainment

Question 4

Main image rep

Answer 4

dominating page = female as powerful. Smiling and hugging product like a child = love it and has a bond with it. Eyes on tide and doesn’t care about audience.

Question 5

Main image costume code

Answer 5

Hair is bouncy curls = intertextual reference for Veronica lake - trendy. Makeup perfectly applied showing appearance is important but Strauss’ binary app as headband is present showing she is ready for work.
Has to look good whilst performing heavy chores

Question 6

intertextual references

Answer 6

WE CAN DO IT - Rosie the riveter
Woman’s Land Army

Question 7

Strauss binary opp

Answer 7

Superlatives and hyperbole - ‘worlds whitest wash’ ‘no other…’ = Tide can offer what its competitors cannot

Question 8

Stamp of quality

Answer 8

Good house keeping - Tide is the lead brand

Question 9

Bottom right image

Answer 9

Rep of audiences own lives - Hall. Informal lexis is used for individuals discussing the product