Assassins creed industry and audience Flashcards
Who made it
Ubisoft
Ubisoft
global conglomerate with lots of money, staff and resources - can distribute product in global fashion
Marketing materials
Posters had intertextual references to previous Assassins creed posters (poses and lighting) - engages pre-sold fans
Trailers for YouTube - engage modern global audience
Shirky - we can interact and share it to others
Trailer for TV included gameplay footage and cinematic footage - engages big budget, Triple A game fans
Comicon - had an obstacle course fans could do, they’d film it and post it online
Synergy
AC3L released exclusively on PS Vita. Ubisoft did a tie in release with Sony for their new PS Vita - first handheld console so people who wanted to be the first to try out new tech would buy Assassins Creed 3 Liberation, doing a tie in release = increase demand for the other product
Ubisoft later remastered AC3L and re-released it in HD so dedicated fans would re-buy AC3L in Hd just for a better quality of game - min risk and max profit
Game engaging audience
USP - Female, ethnic lead, Aveline = female and ethnic audience. Aveline is presented in an unconventional way for video games as she is not a damsel in distress.
Context of game is set in slavery era = engages historical fans and ethnic minorities and people who like politics
AC3L?
A spin of off AC3 - part of franchise
Online download
PEGI 18 as it is violent and has motiveless killing. But being able to download it on the Xbox makes regulation harder as underage people can easily get access to game
Bandura
He says it has such a high age rating as games can influence people’s behaviour. Many crimes are excused as games have influenced them
Social interaction
people can play with friends
