riptide representation Flashcards
Who made it
Vance Joy
What type of genre is it and is the music video conventional for the music genre
It is folk genre but the music video is unconventional for this sub-genre as it is an intellectual montage - Gauntlett’s pick and mix theory and it has a horror feel
Representations of women as victimised
Women being dragged under beds, gums being held, knife stabbing female hand, woman being tied up to tree, female singer gradually becoming bruised and beaten, woman being spied on in the bushes, woman being tortured in a dentist chair - violence towards women. Arguably women does escape from tree being own hero, subverting Zoonen
Representations of women as sexualised
Woman undressing at the beach, woman singing is all glamoured up seen as powerful but also has a sexual feel, shots of women feet, book entitled ‘techniques for photographing girls’, men spying on woman on the beach - they are voyeurs staring at woman through male gaze. Reinforces Zoonen
Camera angles and lighting
Low camera angle from bushes = spying on woman from down below balcony, dim lighting when women are being dragged under beds, high angle shots (woman in dentist chair) = fearful and vulnerable, woman singing - long shots = uncomfortable and enigma
Why presented in this way
Joy’s audience = heterosexual men wanting to see woman sexualised and victimised - appealing
but can raise awareness of violence towards women