IDB industry

Question 1

Who made it

Answer 1

Why not productions and 16 films = uk/French coproduction and directed by Ken Loach

Question 2

What genre/type of film is IDB

Answer 2

Social realist, independant

Question 3

who funded and why

Answer 3

BBC and BFI, educational, informative and entertaining - PSB remit

Question 4

Who distributed it

Answer 4

EOne productions as they are vertically integrated

Question 5

Ken loach goals

Answer 5

Left wing ideology, wanted to criticise government policies and raise awareness of social issues and their effects on the welfare state, poverty and homelessness

Question 6

Marketting

Answer 6

traditional methods - posters and trailers. Had social media - Facebook and twitter to target older audience

Question 7

EOne marketting

Answer 7

‘Guerilla marketting’ - hired regional marketing officers to drum up publicity for film. Projected quotes from film onto House of Commons as political statement to attract tourists and British audience

Question 8

Synergy

Answer 8

synergised with daily mirror. double page. IDB article hinting at narrative. Film reflects left wing ideologies which will attract daily mirrors audience and may identify with film

Question 9

Awards

Answer 9

Was shown at many film festivals and won palm d’or and nominated for BAFTA.

Question 10

premiere

Answer 10

Newcastle setting, Jeremy corny attended which reflected the film’s left wing ideologies. He tweeted about it with would also attract his large following to see film

Question 11

Is it mainstream?

Answer 11

YES - Ken loach’s name is used as a USP, he is a well known director and emphasised on all marketing techniques. It was released in other countries like Brazil, Japan and France

NO - its low budget = natural lighting, unknown actors, Newcastle setting, no music. Shows what mainstream media doesn’t show of Britain. Wasn’t made to attract large audiences but to raise awareness - subverting Curran + Seaton’s profit and power theory. Didn’t go global as in America it was hard to understand accent and wasn’t set in capital places like London. Is niche and alternative. Being independent = allows creativity and diversity and not driven by profit or power

Question 12

Audience

Answer 12

left wing, northern areas as they are more likely to be left wing due to political issues in the 80s

Question 13

Age rating

Answer 13

BBFC gave it 15+ = education but graphic and violent, regulation is harder when restriction is higher

Question 14

DVD

Answer 14

Film distributed on digital download online and DVD which makes regulation harder as anyone can access it even when underage - Livingstone and Lunt