tide audience

Question 1

target audience

Answer 1

18-40, women, working-middle class, British-American, family status, heterosexual relationships

Question 2

Women

Answer 2

female language = no wonder you women, what women want. All individuals in Tide are women. Gauntlett = the women are seen as role models that the audience of aspirers will align their identity to, to have this life of domestic perfection
Use of perfectly illustrated women = fantasy and escapism - role model aspirers want to be like

Question 3

Family status

Answer 3

bottom right = women hanging laundry, children and men clothing

Question 4

Hall reception theory and Gerbner cultivation theory

Answer 4

negotiated = feminists = sexist
men = preferred = women enjoying domestic roles
Intertextual to rosie the riveter = empowering women to go back into housewifery
our ideas on Tide have cultivated over time, the more you see women presented as loving domesticated roles = more you believe that’s where women belong - Gerbner

Question 5

Trends

Answer 5

New tech - use of washing machine and Veronica bouncy curls engages audiences who want to be trendy

Question 6

quality

Answer 6

good housekeeping = stamp of quality that engages audiences who want a reliable product

Question 7

hyperbole and superlatives

Answer 7

show tide offers what competitors cannot - binary opp

Question 8

audience demographic

Answer 8

Audience demographic is constructed through the ad’s use of women who the audience identify with - use and grats (young and married)