Tide facts Flashcards
Year
1950s
Genre
Washing powder advertising
Producer
Proctor and Gamble
Distributor
D’arcy masius Benton and Bowles
Key feature 1 - layout and colour
Z-line and a rough rule of thirds can be applied to its composition. Bright, primary colours connote the
positive associations the producers want the audience to make with the product.
Key feature 2 - comic strip
comic strip style image in the bottom right-hand corner with two women ‘talking’ about the product
using informal lexis (“sudsing whizz”).
Key feature 3 - the sciencey bit
The more ‘technical’ details of the product are written in a serif font, connoting the more ‘serious’ or ‘factual’ information that the ‘1, 2, 3’ bullet point list includes
Representation - Rosie the Riveter
The headband or scarf is worn by the woman also
links to the practicalities of the dress code for women developed during this time. For this advert, having her hair held back connotes she’s focused on her work, though this is perhaps binary opposed to the full make-up that she’s wearing.
Primary audience
1950s men looking for a present for their wives