IDB facts

Question 1

Year released

Answer 1

2016

Question 2

Genre

Answer 2

Independant social realism

Question 3

Director

Answer 3

Ken Loach

Question 4

Produced

Answer 4

Rebecca O’Brien

Question 5

Key aspect 1 - funding

Answer 5

Economic factors including funding are extremely significant to this independent British co-production. The funding bodies are the BFI (through National Lottery Funding) and the BBC

Question 6

Key aspect 2 - release

Answer 6

The film was exhibited at various film festivals and received a theatrical release in Britain and various other countries (including France, Spain, Brazil and Japan – although not in the USA). It was later released on digital download and DVD/Blu-ray

Question 7

Key aspect 3 - marketing

Answer 7

The hashtag #idanielblake was also promoted during the trailer and encouraged people to tweet about it. This would have spread awareness of the film to the younger audience who use social media.
There was also a poster campaign to spread awareness of the film, this is more likely to reach a older audience compared to the Twitter hashtag.

Question 8

Target audience

Answer 8

Left-wing, fans of Ken Loach