Formation facts Flashcards
Artist
Beyonce
Year
2016
Genre
Trap/bounce
Produced
Beyonce, Mike Will Made It
Distributed/label
Parkwood entertainment
Key aspect 1 - major issues
The music video offers a wealth of (sometimes conflicting/contradictory) messages and possible meanings. Many of the references in the video require an awareness of issues and events (such as the flooding in New Orleans and racial tension in America).
Key aspect 2 - costume
The use of costume is interesting. Antebellum dresses which seem to reference slavery contrast heavily with stereotypical “pop” signifiers such as tight-fitting/revealing costume in some of the dance sections
Key aspect 3 -Performance
Beyoncé’s performance shifts from moments of aggression such as obscene gestures with her fingers to more culturally recognisable dance routines that seem less loaded with political or social messages.
Representations of femininity
For example, the dance sections where she wears short/tight or revealing outfits as well as some of the sexualised lyrics. This might be balanced by looking again at her construction as a strong, powerful figure.