The Mirror facts

Question 1

Year it began

Answer 1

1903

Question 2

Format

Answer 2

Popular press

Question 3

Production

Answer 3

Reach plc

Question 4

Political orientation

Answer 4

Traditionally left wing

Question 5

Issue date

Answer 5

March 13th 2019

Question 6

Key aspect 1 - Puff box

Answer 6

The Cheltenham Festival pull-out actually dominates the page - with bright green font and background, combined with an exciting action shot of a horse and rider, it grabs the attention more than the political story.
The puff box “All the tips! All the form!” offers practical advice and the offer of a free bet will also entice the reader. The use of these terms positions the reader as someone already knowledgeable about racing

Question 7

Key aspect 2 - columns

Answer 7

On either side of the double-page, there are two rival columns offering opposing viewpoints on the proceedings. The style of these is similar to that of sports journalism, and there are numerous light-hearted pop culture references (e.g. comparing one man to Gandalf from Lord Of The Rings and including
his famous line “You shall not pass”).

Question 8

Key aspect 3 - article photo

Answer 8

The central image is a medium shot of Theresa May: her hands are raised which could connote defeat. It could also indicate conciliation or resistance.

Question 9

Target audience

Answer 9

Working-class, left-wing, 35+