Tide Context + Audience Flashcards
What cultural context influenced the launch of Tide?
Post World War II consumerism
The period saw a rise in consumer goods as people began purchasing nicer items.
When was Tide launched by Procter & Gamble?
1946
What significant change occurred in advertising strategies during the post-war period?
Adverts became more strategic, using housewife characters and the ideology of love/adoration of Tide.
Which demographic was primarily targeted by domestic products in the 1950s?
Women
What stereotype was prevalent regarding women’s roles in the 1950s?
Homemaker, carer, mother
What class of women was Tide specifically marketed towards?
Lower-middle class women
Fill in the blank: The advertising of Tide aimed to stimulate women mentally to _______.
stay home
What was the role of women in the household during the 1950s?
Women were in charge of the domestic side of the house.
What was the purpose of post-war advertisements targeted at women?
To convince women to go back home.
Target to which demographic group
Woman ages 20-40 in women in lower-middle class
Socio economic group
B-C2
Psychographic group
Aspirer
Marlows hierarchy needs
Achieve self esteem and respect by other (husband)
