Media Codes And Vocab Flashcards
What is Roland Barthes’ semiotic theory?
A framework for understanding how signs and symbols create meaning in texts
Barthes focuses on how different codes contribute to the interpretation of texts.
What are semantic codes?
Texts that have hidden meanings or connotations, revealing layers of meaning
Semantic codes help to deepen the understanding of a text beyond its literal interpretation.
What are cultural/referential codes?
Texts that can only be understood if one is part of the culture they refer to
These codes require cultural knowledge for interpretation.
What are enigma codes?
Texts that add mystery and engage the audience’s curiosity
Enigma codes create suspense and intrigue within a narrative.
What are action codes?
Gestures or actions that indicate a character’s intentions or emotions
Action codes provide insight into character motivations and plot development.
What are symbolic codes?
Images or symbols that refer to something else, often carrying deeper meanings
Symbolic codes enrich the narrative by linking to broader themes or concepts.
Mode of address
How the character connects with the audience
Production company
Produces film (filming,sound, cgi, special effects)
Distribution company
Distributes film release and use a range of marketing strategies to promote film and make well known
Conglomerate
Company that owns multiple companies involved in mass media enterprise
Vertical intergration
When a company has ownership of the means of production, distribution, exhibition of film
Company receives as much revenue as possible
Horizontal intergration
Company expands into other areas of one industry. Company develops a particular area of production.
Eliminate competion
Cross-platform marketing
Advertising across all media platforms
Grass root marketing
Starts from ground up
Targets small group in hopes they spread the message
Utilise public
Cheap
Above the line marketing
Wider and older audience
Billboards, adverts, newspaper/magazines, trailers
Low risk to ensure strong level of success
