Media Theories Flashcards
Curran and seaton
Companies driven by power and profit-limits creativity,variety,quality
More diverse media ownership creates progressive and adventurous prducts.
Hesmondhalgh
Minimise risk and maximise audiences to be successful
Work across all media platforms
Vertically and horizontally integrated
Focus on popular stars and platforms
Control the release dates (Black Panther)
Mulvey’s Male Gaze theory
All media theories have a male viewpoint
Van zoonens feminist theory
Learn about gender identity through media
Women and men represented differently
Women= fragile, weak,
Men= powerful, business
Bell hooks feminist theory
Need to take in consideration race, gender, age
All women have different experiences
Steve nealle genre theory
Audiences want genre repitition to satisfy them
David gauntlett identity theory
Audience get a sense of their own identity
Moulds reader, persuades them to fit the stereotype they see
Stuart hall theory of represntation
How media is created and shared through language, symbols, media
Doesnt just show reality but it shapes how we understand it
Judith Butler gender performativity
People perform gender stereotypes in society
Roland bathes semiotic theory
Media texts have hidden signs and meanings (codes)
Stuart hall audience reception theory
Media texts are encoded with messages for audience to decode to understand the text
*preferred reading - audience understood the hints and codes to develop a correct understanding
*oppositional reading - dont accept the messages of producer and develop alternative/ are offended
*negotiated reading - reader accepts part of the intended message but rejects part of it too (may question producers intentions)
Todorovs narrative theory
A structure of the narrative
Equilibrium, disruption, recognition
Easy to understand for mainstreams audience
Gilroy, post-colonial theory
Argues representation of race in media often reinforces colonial ideologies of white western superiority
(Representations of black individuals in Black Panther challenges)
