Tide advert poster Flashcards
what can be said about the text ‘tide’s got what women what’?
instantly recognisable that it is targeted at women, the text is in red which connotes vibrancy and excitement, quite implement language, suspense is created and emphasised by the tension-building use of multiple exclamation marks
the image of the washing machine bubbling over suggests what?
That women are ditsy and not smart enough to know how to work it, washing machines were a new invention that had just came into society
what can be said about the hearts on the poster?
they are childlike, saying that women should love doing the washing, upholds the stereotype that women are overly emotional, Barthes semantic code
which company has a stamp of approval on the poster?
good housekeeping
what can be said about the colour scheme of the poster?
it is an American advert, quite patriotic- red, white and blue
what do the items hung upon the washing line suggest?
tea towels suggest that women should be at home, men’s trousers suggest that women should serve their husband’s
when era was this poster about in?
1950’s
where is the hyperbole and superlatives and what are they used for?
‘miracle’, ‘world’s cleanest wash’, ‘world’s whitest wash’, ‘no other…’, used to oppose the connoted superior cleaning powder of Tide to its competitors
what are the hairstyles like of the women in the advert?
stereotypical of the 1950’s, waves/curls/rolls made fashionable by contemporary film stars e.g. Veronica Lake and Betty Grable, the fashion for women having shorter hair had a practical catalyst as long hair was hazardous for women working with machinery on farms or in factories during the war
what does the wearing of a headband or scarf by these women show?
links to the practicalities of dress code for women developed during this time, having her hair tied back connotes she’s focused on her work- through this is perhaps binary opposed to the full make-up that she’s wearing
