psychographic profiles Flashcards
1
Q
the aspirer
A
focuses on their status
2
Q
the explorer
A
desire to be different
3
Q
the mainstreamers
A
desire to fit in with society
4
Q
the reformer
A
intellectual and tolerant
5
Q
the resigned
A
has unchanging values
6
Q
the struggler
A
looking for a sense of escape
7
Q
the succeeder
A
strong goals and is responsible
