random media terms Flashcards
postmodernism
media texts will often acknowledge their own artificiality and remind the audience that they are media products e.g. breaking the fourth wall
postcolonialism
explores the relationship between imperialism and identity, especially the representation of ethnic minorities in the media
hyperreality
a representation of nothing
simulacra
a copy of a copy
paywall
a method of restricting access to online via a paid subscription
PSA
Public Service Advert e.g. might be by the government
mise-en-scene
what is put into a frame e.g. photo, magazine, video etc- applies to everything the director uses
synergy
works well together
horizontal integration
where a media conglomerate is made up of different companies that produce and sell similar products
ethos
beliefs, values of media organisations
monopoly
where one company dominates control of the marketplace
oligopoly
a market shared by a small number of companies who have control
remit
the area of activity which they are expected to deal with, or have the authority to deal with
vertical integration
companies that own all or most of the chain of production and distribution for the product
