the daily mirror front cover Flashcards
what story does the plug promote?
‘Tears for the King’- the platinum jubilee
how can you tell that this is a tabloid newspaper?
image led rather than text led, the masthead is bold and recognisable, has a red top, the typography chosen is strong, the name of the newspaper conveys messages about how the paper may ‘hold a mirror’ up to what is taking place in society
what is the slogan and what does it suggest?
‘Heart of Britain’, suggests that the role of the newspaper has in society and that it cares about what is happening to the people of the UK, they stand up for the ordinary person and is a key part of the social and cultural life of the UK
what about the headline makes it typical of the newspaper’s style?
it is dramatic and uses emotive language e.g. ‘zero shame’
what is the strap line and what does it do?
‘Grey Report Fallout’, it sums up the context of the story with negative connotations
what do the sub-headings do?
they provide more information through the employment of numbers for dramatic impact
how does Boris Johnson appear in the main image and how does the paper reinforce this?
unconcerned, through the caption ‘I’M NOT GOING’ suggesting his failure to take responsibility for what has happened, he has been criticised previously for his ‘smirk’
how does the newspaper reinforce their left-wing stance?
through the image of the Labour leader Keir Starmer, describing him as ‘crushing’ referring to the way he dealt with Boris Johnson in the House of Commons
what would be the readers’ response to the representation of the event?
to accept the newspaper’s view as it reinforces their own ideas about the government
when was the Daily Mirror established?
1903
who is the Daily mirror targeted at?
a predominantly working-class readership and adopts a traditional left-wing stance
what type of language is used and what does it reflect?
emotive language, reflects the values and attitudes of the newspaper and their political allegiance, referring to Boris Johnson as ‘shameless’
what mode of address is used?
direct address, using colloquialism such as ‘cops’ and ‘lockdown bashes’ to engage with the target readership
why does the sub-heading use numbers?
to highlight the misdemeanours that Johnson was said to be involved in along with the evidence to support this- ‘300 pictures handed over’
what does the inclusion of an elipsis do?
constructs a dramatic pause before ‘and still’ suggesting the weight of evidence against him should be enough but he does not take responsibility.
