the times front cover Flashcards
who does the times target?
an ABC1 demographic with cultural capital and an interest in news and analysis in detail
how is the target audience targeted?
through the news values of the paper, the selection of stories and how particular social groups and issues are represented
what is a common theme for this newspaper?
to accurately present the news and its effect on society
what does the newspaper’s plug do?
‘How to be fit’ reflects a cultural context with a lifestyle focus intended to broaden the appeal of the newspaper
what is the secondary story title?
‘passengers face years of masks on flights’
what is a recurring theme among the newspaper?
long-term social impacts of the Covid-19 crisis on the front cover eschew an overriding sense of chaos
what does the jump line on the secondary article do?
appeals to the reader’s morbid curiosity where the real life implications of the virus will impact them
how would you describe the language and mode of address used?
formal
what is the text like?
compact and detailed, subheadings are not generally used to split up the stories into sections suggesting that the readers are comfortable with detailed information
how do they show that the times is an opinion leader?
there is a sub-heading “The Times Verdict” with jump lines to the analysis on the inner pages
what font is The Times masthead in?
serif font
what is the typography like?
the typography chosen is strong and commands the front page and is placed either side of the crest and logo
what type of newspaper is The Times?
broadsheet
when was the newspaper founded?
1785
what political emphasis does the paper have?
centre right-wing
what does the iconic design of the masthead do?
ensures brand recognition and is bold and recognisable and effectively signifies the ideology of the paper, suggesting that it reports and reflects upon the issues of the time
what is their strap line and what does it do?
Britain’s most trusted national newspaper, it emphasises the long history and reputation as quality brand with a range of viewpoints on serious issues
what is their emblem like?
it is a heraldic lion and unicorn, royal coat of arms, suggesting nobility and class
what is the slogan?
Dieu et mon droit, god and my right
what does the fact that the emblem and slogan has remained unchanged suggest?
that they intend to reinforce their longevity and traditional values
how is the puff box constructed differently?
it uses a bright colour palette to differentiate between the serious and lighter elements of the newspaper’s content, though the colours make it more gender neutral due to the images and softer colours there are feminine connotations
what is the caption like?
it is long, gives information based on facts, placing the photograph in a context rather than taking an active stance- this is a typical convention of this style of newspaper
what can be said about the photo used of Boris Johnson?
his code of expression shows some trepidation of what is to come as he goes to the commons, this photo has been selected to suggest that he does have questions to answer whilst not explicitly criticising him
who wrote the main report?
Sue Gray
what are the pull quotes like?
they have large quotation marks to emphasise their importance, they are positioned in white on a black background which gives them prominence and means that they function as an anchor for the image of the PM
what is the layout of the paper like?
generally text led than image led with one main story, a secondary article, a plug and an ‘in the news’ section at the bottom
what is the headline like?
informative rather than dramatic and enigmatic, there is subtle/implicit criticism through the selection and use of language e.g. including the number ‘four’ and choosing the specific aspect of the report that comments on a ‘drinking culture’
