the times front cover

Question 1

who does the times target?

Answer 1

an ABC1 demographic with cultural capital and an interest in news and analysis in detail

Question 2

how is the target audience targeted?

Answer 2

through the news values of the paper, the selection of stories and how particular social groups and issues are represented

Question 3

what is a common theme for this newspaper?

Answer 3

to accurately present the news and its effect on society

Question 4

what does the newspaper’s plug do?

Answer 4

‘How to be fit’ reflects a cultural context with a lifestyle focus intended to broaden the appeal of the newspaper

Question 5

what is the secondary story title?

Answer 5

‘passengers face years of masks on flights’

Question 6

what is a recurring theme among the newspaper?

Answer 6

long-term social impacts of the Covid-19 crisis on the front cover eschew an overriding sense of chaos

Question 7

what does the jump line on the secondary article do?

Answer 7

appeals to the reader’s morbid curiosity where the real life implications of the virus will impact them

Question 8

how would you describe the language and mode of address used?

Answer 8

formal

Question 9

what is the text like?

Answer 9

compact and detailed, subheadings are not generally used to split up the stories into sections suggesting that the readers are comfortable with detailed information

Question 10

how do they show that the times is an opinion leader?

Answer 10

there is a sub-heading “The Times Verdict” with jump lines to the analysis on the inner pages

Question 11

what font is The Times masthead in?

Answer 11

serif font

Question 12

what is the typography like?

Answer 12

the typography chosen is strong and commands the front page and is placed either side of the crest and logo

Question 13

what type of newspaper is The Times?

Answer 13

broadsheet

Question 14

when was the newspaper founded?

Answer 14

1785

Question 15

what political emphasis does the paper have?

Answer 15

centre right-wing

Question 16

what does the iconic design of the masthead do?

Answer 16

ensures brand recognition and is bold and recognisable and effectively signifies the ideology of the paper, suggesting that it reports and reflects upon the issues of the time

Question 17

what is their strap line and what does it do?

Answer 17

Britain’s most trusted national newspaper, it emphasises the long history and reputation as quality brand with a range of viewpoints on serious issues

Question 18

what is their emblem like?

Answer 18

it is a heraldic lion and unicorn, royal coat of arms, suggesting nobility and class

Question 19

what is the slogan?

Answer 19

Dieu et mon droit, god and my right

Question 20

what does the fact that the emblem and slogan has remained unchanged suggest?

Answer 20

that they intend to reinforce their longevity and traditional values

Question 21

how is the puff box constructed differently?

Answer 21

it uses a bright colour palette to differentiate between the serious and lighter elements of the newspaper’s content, though the colours make it more gender neutral due to the images and softer colours there are feminine connotations

Question 22

what is the caption like?

Answer 22

it is long, gives information based on facts, placing the photograph in a context rather than taking an active stance- this is a typical convention of this style of newspaper

Question 23

what can be said about the photo used of Boris Johnson?

Answer 23

his code of expression shows some trepidation of what is to come as he goes to the commons, this photo has been selected to suggest that he does have questions to answer whilst not explicitly criticising him

Question 24

who wrote the main report?

Answer 24

Sue Gray

Question 25

what are the pull quotes like?

Answer 25

they have large quotation marks to emphasise their importance, they are positioned in white on a black background which gives them prominence and means that they function as an anchor for the image of the PM

Question 26

what is the layout of the paper like?

Answer 26

generally text led than image led with one main story, a secondary article, a plug and an ‘in the news’ section at the bottom

Question 27

what is the headline like?

Answer 27

informative rather than dramatic and enigmatic, there is subtle/implicit criticism through the selection and use of language e.g. including the number ‘four’ and choosing the specific aspect of the report that comments on a ‘drinking culture’