Theory Of Planned Behavior Flashcards
Same as the TRA but the TPB is different because…
More sophisticated model that incorporates the ideas and constructs of the TRA in a little more nuance way that adds a very important component that was missing
According to the TPB, individuals are likely to engage in a behavior if they believe that the behavior will lead to…
Particular outcomes that they value if they believe that people whose views they value think that they should carry out the behavior and if they feel that they have the necessary resources and opportunities to perform the behavior (In public health a lot of interventions are around this perceived behavioral control)
Behavioral Beliefs:
What we believe will be the outcome of the behavior and what value we put on it, all of our beliefs, what we think will happen and importance
Attitude Toward the Behavior:
Composed of a person’s collective evaluation of the worth or overall value of performing any given health behavior. overall evaluation of behavior
Normative Beliefs:
What we think others think we should do and our motivation to comply with that
Subjective Norm:
A primary construct in both the theory of reasoned action and the theory of planned behavior that is composed of a person’s collective sense of what respected others would endorse as a “good” health behaviors.; a person’s belief about what significant others think they should do and whether or not they care
Control Beliefs
Xxx
Perceived Behavioral Control:
A collective perception of the strength of facilitating factors and inhibiting factors associated with a given health behavior. An addition of the TPB that was important that related to intention and directly to behavior itself (does not flow through intention) Beliefs concerning access to the necessary resources and the opportunity to perform the behavior successfully
Intention:
Represents a person’s motivation a conscious plan or /cognitive process about effort you are going to make towards the behavior-
