Health Belief Model Flashcards
A. Perceived Severity:
How bad would it be if you got it (Higher of either will increase perceived threat)
B. Perceived Susceptibility:
How likely do you feel that it will happen to you (Higher of either will increase perceived threat)
High severity (A.) but low susceptibility (B) may not…
Lead to enough perceived threat (D) to take action, same opposite
C. Modifying Factors:
(Personal traits and characteristics) Factors that change or influence one’s perceptions related to the condition or disease(Gender, SES, Race, Age, and Knowledge) that raise level of perceived threat or cause you to expect a benefit
D. Level of Perceived Threat:
(Has an independent influence on health behavior) How fearful you are of negative consequences, what bad thing will happen to you if you don’t do it
E. Expected Net Benefit:
(Has an independent influence on health behavior) What do you perceive that you will gain for it, what good thing will happen to you if you do; Net gain= what is left over after cost, raise benefit through something such as knowledge to increase net gain
F. Likelihood of seeking vaccination against the flu
BEHAVIOR
G. Cues to Action:
Can be an event in your life that raises your desire or motivation to make a change
Health Belief Model
Used to determine why people are not acting in their own best interest; Considered a Perceived threat/ fear model (fear is not a good motivator for chronic behaviors) Primarily about long term threats; The assumption that is made is that people make decisions logically through a cognitive process that weighs pros and cons that is primarily about their health (but we know it’s about more)
When and why was self efficacy was added to the Health Belief model?
After the social cognitive theory became a thing- it is our confidence in our ability to perform a task or do a behavior but it is different from perceived behavioral control that makes people think they do not have access
